How to Use a Social Media Marketing Email Template

A social media marketing email template is a great way to share your content with your audience. Having a social icon in the footer of your email is an excellent way to encourage your audience to follow you on other marketing channels. While a social icon is important, it doesn’t need to take away from your message.

Follow us on social media email template

The best way to convert email subscribers to social media followers is to follow your brand on social networks. To accomplish this, send a dedicated email campaign a few days after a subscriber signs up. This way, you can ensure that they are receptive to your offers and messages.

The subject line of the email template reads, “We’re glad you’ve joined us!” The tone is friendly and inviting. The email’s content is image-heavy and includes short micro-copy to persuade readers to follow the brand on social media. Although the subject line might seem a bit pushy, the email template aims to convert subscribers.

The Follow us on social media email template has been proven to increase the number of social media followers by promoting a company’s social media profiles. In addition, it can boost the credibility of the company and generate sales. This email template can be used to offer a discount code or a free gift card to entice potential customers to follow the company.

It’s important to use an automated campaign to drive engagement. List the platforms that you’re active on and offer compelling reasons for people to follow you. Include some of the most popular posts on your platforms to highlight what people might have missed and encourage them to share your content. You can also use branded hashtags to drive social engagement.

Social invite emails are best when they’re informative, have a simple call to action, and are short. Remember to include links to all your accounts. Your copy should be personal, but focus on the topic of your social accounts. Choose bold colors and witty copy to attract attention. You can also use a catchy graphic to make your message stand out.

Social media icons should always be included in your email. These icons allow your audience to follow you on other platforms. They should be placed on the footer, but should not distract the reader from your email’s main goal. They should also be easily accessible so that your subscribers can access them whenever they want.

If you want to include a social follow icon, make sure to add a link text that contains the link. Often, the link text will appear as alt text for the social follow icon when images are disabled. If this happens, you can shorten the text. In the next step, you can edit the Social Follow block and customize the text’s size, color, and decoration.

Call to action

Writing the perfect call to action can make or break your marketing campaign. It directly impacts conversion rates. Reading examples of call to actions is an excellent way to improve your own writing. Here are some examples to get you started: o Getty Images – “Show Us” campaign. The goal of this campaign was to get women to share pictures of how they see women portrayed in the media. The end result was user-generated content that helped the brand gain more visibility and sales.

o Placement – Many marketers argue about the best place for a CTA. Some prefer the bottom of the email, while others believe the CTA should appear above the fold – so it can be seen before readers scroll down. Ultimately, there is no right or wrong answer to this question, but you can experiment until you find a placement that works for your campaign.

o Immediacy – The CTA should evoke a sense of urgency. For instance, when promoting an upcoming sale, a call to action prompt that evokes a sense of urgency will increase your conversion rate. It is also a great way to get more social media followers. In addition, the festive season is a great time to use this type of CTA. It is also important to use language that reflects the goals of your campaign and the benefits of your product.

The call to action is essential for moving your audience through your brand’s customer journey. It can be anything from a simple nudge asking users to comment on your social media posts to a final call to sign up for a free trial. By making your social media marketing emails as actionable as possible, you’ll see your return on investment increase.

o Use a human-sounding call to action phrase. For instance, PopSugar’s email signup call to action uses a “sign up with Facebook” option that might be more appealing to people who regularly use Facebook. This creates transparency for PopSugar, but may cause pause for some users. It is also best to use this phrase in a small font.

o Use social proof to build a connection between the brand and its target audience. Using social proof can increase conversions by 34 percent. Under Armour also uses social proof to create an action button that says, “Join the movement.” The button also lists the benefits of using Under Armour’s products.

o Make your call to action memorable. A great call to action can compel your audience to take action. It should be simple, clear, and compelling. An effective call to action is the first part of a marketing email. It is the point at which your readers take action.


If you’re trying to promote your social media business through email, the first step is to design an email template that will get your message out in front of your target audience. A template is an excellent way to write a marketing email without prior design experience. You can find many online templates and can use them to write a great email without worrying about formatting or layout.

The best email templates use clean layouts, easy-to-read content, and a clear call to action. They are visually appealing and responsive to mobile devices. And remember to follow these tips to maximize engagement. The content in your template should also be simple, easy to understand, and visually appealing.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.