How to Choose the Best Email Campaign Service

If you are interested in using an email campaign service, there are many different options for you to consider. For instance, you can opt for Mailerlite, Sendinblue, GetResponse, AWeber, or HubSpot.

AWeber

AWeber is a web-based email marketing platform that provides everything you need to build and send an effective email campaign. This includes an email marketing service, campaign marketplace, landing page solution, automation tools and a drag-and-drop email designer. With features ranging from simple sequential automation to tag-based triggers, AWeber can help you reach your business goals.

The email marketing solution offered by AWeber is designed to save users time and effort while still providing powerful features. It is easy to use and features an impressive reporting tool.

AWeber offers a wide range of integrations with popular apps and services. It can be used with WooCommerce, Shopify, Mailchimp, PayPal and more. Using this software, you can create a personalized newsletter to subscribers.

AWeber’s Smart Designer allows you to create emails that match your website’s branding. You can choose from 700+ pre-built templates or create your own custom newsletters.

Another nice feature of AWeber is the option to segment your list based on user activity or purchase data. This helps increase the relevancy of your email messages. In addition to sending targeted emails, you can automate tagging prospects so that you can follow up with them after they open an email.

AWeber offers excellent customer support. You can speak with an agent during live chat or by email. If you’re not a fan of live chat, you can always request a phone call from one of AWeber’s friendly agents.

Mailerlite

If you’re looking to grow your subscriber list, MailerLite is the solution. It offers email marketing automation and reporting tools. You can integrate it with your website and other apps, such as Shopify and WooCommerce.

The service has a clean, uncluttered design. Users can easily customize their forms. Whether you want to send an autoresponder, a pop-up subscription form, or an embedded form, you can do it all with MailerLite.

MailerLite comes with a built-in automation editor, which allows you to create workflows based on your contact information. These workflows can be used for things like sending an automated email or autoresponder, tracking purchases, and delivering targeted emails.

MailerLite also has a simple interface, which makes it easy to get started. Using its drag and drop HTML editor, you can edit almost every element of an email, including images, videos, and social media links.

Another feature that you may like is MailerLite’s domain alignment feature. When a user leaves your account, you can use the aligned domain to replace it. This means that you’ll get solid deliverability rates when using MailerLite.

Another useful feature is the “tags” system. You can add tags to your contact records and use them to segment your contacts. Using these tags, you can automatically send welcome messages, tagging subscribers by their interests, and other interesting features.

MailerLite is a relatively new email campaign service that offers plenty of benefits. In addition to being easy to use, it is reliable and has excellent customer support.

GetResponse

GetResponse is an email campaign service that is ideal for small business owners looking to boost their sales. It includes tools such as landing pages, webinars, and an e-commerce website builder. You can even create custom templates, track your results, and automate your marketing campaigns.

You can use GetResponse for a small monthly fee. If you want more features, you can upgrade to higher-tier plans. The cheapest plan costs $15 per month. Alternatively, you can opt for a 30-day free trial. Afterwards, you will be charged $145 per month.

GetResponse is known for its excellent deliverability. In addition, the company has an anti-spam department, so you will never get spam from your subscribers. Moreover, the GetResponse interface is very user-friendly.

One of the best features of GetResponse is its visual campaign builder. You can easily create your first campaign in just a few minutes. Moreover, the drag and drop editor makes it easy for you to design your emails.

Aside from creating marketing campaigns, you can also use GetResponse to send email newsletters to your subscriber list. They are customizable and you can choose from four responsive templates. Using them, you can add images, photos, and other content. Moreover, you can add custom tags and fields to your mailing list.

The company has a help center, which contains information about the various features of the platform. Especially, it is helpful for those who need assistance with complex features.

HubSpot Email Marketing

HubSpot Email Marketing is an integrated marketing tool that allows you to create, send and analyze emails. It integrates with your CRM to give you access to comprehensive data about your contacts. You can personalize your email content and optimize your emails for higher click-through rates.

HubSpot offers an easy-to-use email editor that lets you preview and edit your emails without any coding skills. Using the drag-and-drop editor, you can easily change the body of your emails. Moreover, it includes a range of design templates to choose from.

You can add a personal touch to your emails with HubSpot’s Smart Content and smart rules. These features allow you to send personalized emails to your contacts based on their lifecycle stages or products of interest. Additionally, you can use event-based segmentation lists to send targeted emails.

Moreover, you can track the clicks, open rate and unsubscribes of your emails. In addition, you can also perform A/B testing for different emails. Lastly, you can automate your emails. With HubSpot’s Email Marketing, you can schedule your messages, add triggers and actions to your workflow, and choose the winning metric for your campaign.

The best part is that you can test all of these features for free! Moreover, you can send up to 2,000 emails a month using the HubSpot tools. If you want to expand your business to the next level, you can opt for a subscription to HubSpot.

Omnisend

Omnisend is one of the best email campaign services on the market. It helps you to collect subscribers, automate your workflows, and track your omnichannel marketing. The platform is built specifically for ecommerce retailers. But it also offers SMS and MMS capabilities, so you can reach a global audience.

Omnisend has a simple interface that makes setting up your account a breeze. You can build custom emails and customize pre-built templates to fit your brand. And it integrates with many popular ecommerce platforms.

For starters, you can create an account in a few minutes. Then, you can import contacts from different services and spreadsheet files.

Once you’re set up, you can create multiple campaigns. There are templates for cross-selling, order follow-up, and reactivation. You can also use a drag-and-drop editor to personalize emails. You can add unlimited images and social sharing buttons to your emails.

The platform is ideal for small to medium-sized eCommerce businesses. As a free option, it’s a great way to get started. However, Omnisend has more expensive plans.

In addition to emails, you can also set up a standalone SMS campaign. Messages sent through the platform are read in just three minutes.

You can choose from 30 templates to create your campaign. You can then customize the designs and text with a drag-and-drop editor. Plus, you can share templates across your stores.

Omnisend has a comprehensive knowledge base to help you get the most out of the service. They’re also happy to answer any questions you have via a help desk or via email.

Sendinblue

Sendinblue is a full suite of email marketing services, including marketing automation, SMS, and CRM. Its powerful email builder makes it easy to create and send emails to targeted audiences, and its contact management tools ensure that contacts are well taken care of.

Sendinblue offers a wide range of features, including a rich text editor, custom HTML email templates, a campaign manager, and a robust analytics dashboard. You can even create a landing page to promote your content.

Sendinblue includes an easy-to-use CRM that centralizes contacts, tracks all communication between your customers, and provides a complete timeline of each contact’s activities. This allows you to visualize how leads progress towards sales.

Sendinblue offers an excellent set of features for businesses of all sizes. You can easily segment your users by interests, demographics, and buying patterns. Plus, it comes with a comprehensive knowledge base and customer support team to help you achieve success.

Sendinblue also integrates with Facebook Ads campaigns, which gives you an additional avenue to reach your target audience. In addition, it has a built-in analytics dashboard that lets you track the performance of your emails.

Sendinblue also helps you manage your mailing lists. By leveraging its automated workflow data, you can schedule campaigns based on the engagement level of your recipients. For example, if a contact opens your email, you can target them with an offer for their favorite product.

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.