How to Choose the Best Email Campaign Service for Your Business

If you’re planning to use email campaigns to promote your business, it’s important to choose the right service. Whether you want to send your email newsletter to your list of subscribers or you want to reach a global audience, there are several different options to choose from. Using the right service will ensure that your messages reach the inbox of your subscribers, and increase your open rate.

MailChimp

Mailchimp has several powerful tools that help you customize the content of your emails. For example, you can create segments based on contact ratings and customers. This way, you can send different emails to different segments of your list. Mailchimp also allows you to use images as part of your emails.

Mailchimp also has a free plan that allows you to send up to 12,000 emails a month and up to 2,000 subscribers. However, you’ll have to include the Mailchimp branding in your emails. Furthermore, you’ll have to pay for advanced segmentation unless you have a large list. Paid plans start at $10/month for up to 500 subscribers and increase in increments of 500.

Mailchimp offers a drag-and-drop email editor that makes it easy to design your emails. You can also use advanced features like A/B testing, multi-step journeys, and advanced email marketing tools. The tool also has an easy-to-read reporting system that helps you track open rates and click-through rates. You can also add ads and schedule social media posts for maximum visibility.

Mailchimp is one of the most popular email marketing services in the world, with over 14 million active users. While its primary focus is email marketing, it also features several useful online marketing tools, including a content library, landing page builder, and paid ad campaign manager. Mailchimp also makes it easy to create beautiful emails that look professional.

ActiveCampaign

ActiveCampaign is an email marketing service with tons of add-on applications. With it, you can build standard email campaigns, automated processes, autoresponders, and date-based campaigns. In addition, you can design your email campaigns from scratch, or use a minimal template and customize it with your own branding.

ActiveCampaign offers several plans that range from free to very expensive. However, the free plan allows you to test the software without spending a dime. There is a 14-day free trial that requires no credit card. This gives you two weeks to use the service, and will let you evaluate most features at your leisure.

ActiveCampaign allows you to segment your subscribers and use tags to target them with the right messages. For example, you can create a sequence of emails for abandoned carts, and send them to customers interested in particular products. You can also use automation to send targeted follow-up emails based on which products they bought.

Another useful feature of ActiveCampaign is its live chat widget. It can be embedded on any page on your site. Since most people prefer to chat with real people instead of using phone numbers, this feature allows businesses to quickly respond to queries without revealing a phone number. Another great feature is that you can customize the look and feel of the live chat widget. You can even turn it into a chatbot.

HubSpot

If you’re looking for a service that will automate your email campaign, look no further than HubSpot. With its powerful email automation platform, you can easily scale your email marketing strategy and turn leads into customers. With its dashboard, you can track the performance of your campaigns. It provides information on your open rate, click rate, and lost contacts, as well as how well your landing page performed. The reporting tool also helps you understand the conversion rate of leads into customers.

In addition to allowing you to track email opens and clicks, HubSpot offers other features that allow you to automate outreach. You can build custom forms and use automated email sequences, based on contact engagement, to personalize your marketing campaigns. You can also use automated follow-up emails to keep your customers informed about new products or services.

When setting up your email campaigns, you can use the drag-and-drop editor to create a template that will reflect your brand’s style and voice. You can also add content, personalize it, and use a drag-and-drop editor to make any changes. You can also add a message to your emails, ensuring that they’re as relevant as possible for your customers.

You can also target specific audiences with HubSpot CRM. The HubSpot email marketing tool allows you to slice and dice your contact list, record individual goals, and set start and end dates for each campaign. You can assign a person or team to oversee each campaign. Moreover, you can use custom naming conventions to organize and manage your campaigns. This way, you won’t have to waste time creating and distributing campaigns.

With the HubSpot email campaign service, you can easily automate lead scoring. The program assigns a value to each criteria based on certain criteria, such as email open rate and number of clicks. You can test different versions of your emails to determine which one performs better.

Stream Send

Stream Send is an email campaign service that can boost your email campaigns with effective techniques. The service can help you increase the number of opens, clicks, and engagement of your emails. Stream Send has several advanced features to improve the performance of your email campaigns. You can use these features to your advantage to increase your online sales.

Moosend

Moosend offers a comprehensive suite of email marketing features and capabilities, making the process of running your email campaign as simple as possible. Its easy-to-use interface makes it easy to track your campaign’s progress, and its newsletter creation and design tools make it easy to create stunning and responsive newsletters. Founded by Panos Melissaropoulos and Yannis Psarras, Moosend has a host of benefits that make it the perfect choice for a variety of businesses and organizations.

While the Moosend email campaign service offers a variety of email templates and layouts, one of its biggest strengths is its extensive automation capabilities. In addition to its pre-built automation templates, it also lets you create automations that include triggers, control steps, and actions. It also integrates seamlessly with ecommerce platforms such as Magento and WooCommerce, and allows you to track your customers’ behavior. It also offers a direct SMTP service so you can send email directly from your website.

Moosend also has sophisticated ecommerce data analytics, which can help you better target your customers. It allows you to segment your contacts based on their behavior, such as their location. This can help you better target your campaigns and increase your click-through rates. It can also help you solve ecommerce store challenges such as cart abandonment by automatically sending emails to those who have not yet purchased from you.

Another great feature of Moosend is its flexibility. As an email marketing service provider, it lets you easily integrate with other apps and services. In addition to its built-in features, Moosend also integrates with several third-party services, including lead generation and list validation services.

Did you miss our previous article…
https://yourwebenterprise.com/email-marketing/the-best-email-marketing-examples-to-get-your-brand-noticed/

Author

  • Walter Acosta

    Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.

    walter.acosta@yourwebenterprise.com Acosta Walter

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.