Email Marketing Statistics

Email marketing statistics are important if you want to find out how well your email campaigns are performing. There are some key figures you should know such as open rate, personalization, and the cost of your marketing campaigns. These are the three main factors that are important to consider when determining your campaign’s success.

Average open rate

Email open rate is one of the most important metrics to consider when planning a marketing campaign. It can indicate how effective your subject line is and how well your message is received.

You may want to compare your stats with similar industry benchmarks. A good email open rate should be between 17 and 28 percent. However, this number can vary based on a variety of factors, from geography to time of day. For example, the average open rate for welcome emails is 57.8%, while the average open rate for transactional emails is 80 to 85%.

If you are looking for a more comprehensive way to measure your email marketing, you can also look at the number of clicks you receive per email. This number is calculated by dividing the total number of contacts who opened your email by the number of emails you sent.

The average click through rate, however, is a much better indicator of how your email is performing. The more relevant the content is to your subscribers, the more likely they will click through.

As you look for ways to improve your email open rate, make sure you take into consideration all the factors that affect your performance. For example, the size of your email list can influence the number of opens you receive. Moreover, the sender’s name and brand recognition can play a role.

You can boost your email open rate with personalized email subject lines and triggered emails. These can be set off when your recipients express interest in your product or service. Also, make sure your emails are optimized for mobile devices. About eighty percent of readers delete emails that aren’t optimized for their device.

Best day to send emails

There are a few things you need to consider when trying to determine the best day to send emails. For one, the best day to send an email depends on the audience and the time of year.

The best email to send may vary from industry to industry. If your business is B2B, then you will want to send your emails at a time that is best for your customers. You can use a tool such as Microsoft Excel to help you figure out the best time to send your emails.

Generally speaking, the best time to send your email is when you are most likely to receive a high open rate. This is because most people have a lot of time on their hands. As a result, they’re more likely to read your email.

While you shouldn’t send your email during dinnertime, the hours around 1:00 PM and 2:00 PM are ideal times to send an email. Studies show that emails sent during these times have the best open rates.

One of the most common questions asked by email marketers is which day is the best to send an email. While there are many factors to consider, the study below will outline the best days for email marketing.

According to studies, the best day to send an email is Tuesday. This is due to the fact that this is the day after the workweek begins. Since most people will be ready to go home after work, the chances of an email being opened are high.

Another factor to consider is time zones. Sending your email on Monday or Friday can negatively impact your results.


Email marketing is a cost-effective marketing technique that can help your company to increase sales, grow your customer base, and develop brand awareness. It can also help your business to establish a more personal connection with your customers.

Unlike traditional forms of advertising, email offers a low cost, fast delivery, and wide audience reach. This makes it an ideal method of promotion for small businesses with tight budgets. However, it does require some time and attention to optimize emails.

If you want to improve your return on investment, you should create a campaign that is both effective and personalized. A well-designed email will attract new customers, boost brand awareness, and keep current customers loyal.

If you have a large email list, you can also share your promotional content on social media platforms. The result can be additional exposure and increased traffic to your website. These benefits are especially valuable to eCommerce stores.

Email is one of the most widely used communication channels among modern consumers. In fact, more than 2.5 billion people access their emails every day.

As an integrated method of marketing, email is more effective than social media, paid search, and direct mail. Moreover, emails are easier to manage. They’re also less intrusive, and you can target subscribers with personalized messages.

Emails are easy to create and distribute. With a few clicks, you can reach thousands of people. Some users check their emails on their mobile phones, and you can easily adapt your marketing to display properly on these devices.

You can also automate your email campaigns. Using a CRM to track your subscribers and distribution lists can make managing your emails much easier.


Personalized emails are an effective way of reaching subscribers. They increase the likelihood that users will open the email, which leads to more clicks and higher conversion rates. Moreover, personalized messages build trust, improve customer loyalty, and help companies win customer buying decisions.

Today, the majority of consumers expect personalized experiences from brands. However, only 10% of retailers report that they are highly effective at personalization. That’s why it’s essential to segment your audience to customize your content. Whether you’re targeting specific demographics, like age or geographic location, or based on browsing history, you’ll be able to reach your subscribers more effectively.

Creating a buyer persona can help you identify your audience’s pain points. Then, you can provide them with solutions. You can also use your buyer persona to create relevant content for them. For example, if you’re a retailer, you might use your buyer persona to determine what birthdays and anniversaries are most important to your customers.

Triggered emails are another way to send personalized messages. These types of emails can be used for birthdays and loyalty programs, as well as sales opportunities. This gives your email campaign the opportunity to reconnect with your audience members at key moments.

Email marketing statistics indicate that personalization is becoming a more critical part of today’s digital landscape. In fact, marketers report that personalization can help increase revenue by up to 40%.

One of the best ways to increase personalization is through list segmentation. Marketers can tailor content based on geographic location, browsing history, and even past purchases. Another method of using personalization is through rewards point notifications. Consumers are more likely to engage with a retail brand that recognizes them by name.

Deliverability rate

The deliverability rate of an email is one of the many metrics that email marketers measure. This is a critical metric in determining the success of an email marketing campaign. Deliverability refers to the ability of a sender’s emails to reach the intended inboxes of their subscribers. When done right, an email deliverability rate can be used to evaluate the overall health of your subscriber list.

An email deliverability rate can be calculated by dividing the number of emails delivered by the number of emails sent. While calculating this number may seem like a daunting task, there are plenty of options available. Some of the most popular email services already include this metric in their reporting tools. A delivery rate of 97 percent may look impressive on paper, but it doesn’t mean much if a high bounce rate indicates that your list isn’t optimized for emailing.

A good deliverability rate will also tell you if your emails have made it into spam folders. Email service providers agree that user interaction is a key determinant of a sender’s reputation. However, there are other factors to consider, such as your email platform and sender reputation.

For an email marketing program to be successful, it is essential to maintain the health of your emailing software and your subscriber lists. This can be done through the use of best practices and email tracking tools. These include:

The best way to gauge the email marketing success of a specific campaign is to monitor the delivery of the email. Several companies offer free email trackers to measure the metrics you care about. Among the most popular services are Mailchimp and Constant Constant, each of which boasts 10 million users.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.