There are several email marketing mistakes to avoid. These include using a cheesy subject line or copywriting a message that is too long or irrelevant. You should also avoid using attachments and long blocks of text. These mistakes can lead to lower open rates and less engagement. Read on to learn more about the mistakes to avoid when sending email campaigns.
Avoiding hyped-up subject lines
One of the most important things to keep in mind when it comes to email marketing is avoiding subject lines that are too hyped-up. Statistics show that 69% of email recipients report emails as spam if they contain a hyped-up subject line. Although this is a common problem, there are ways to avoid being flagged as spam by readers.
The best way to avoid overly-hyped-up subject lines is to be as specific as possible. The more specific your email subject line is, the more likely your reader will read it and open it. Avoid using vague terms, as these can cause confusion, which will only lead to a click-through rate that is not worth the effort.
Make the subject line relevant to the prospect’s interests. This will create an instant bond and earn you extra minutes of their attention. Make sure to use action words that will drive the recipient to take an action. It is also important to use relevant and timely subject lines. Don’t use all-caps, which come across as unprofessional and shrill.
Using the right words in your subject lines can make or break your email marketing efforts. The best subject lines have a few essential elements: they’re short, descriptive, and informative. This combination will spark the curiosity of your reader, making them open the email. The right subject line can make the difference between a read-through and a deleted email.
Hubspot has an ebook called 100 Email Subject Lines We Clicked on containing 19 tips on writing an effective email subject line. This guide contains examples from companies like Dollar Shave Club, Dunkin’ Donuts, and Hotjar. The author of the eBook, Samuel Catbagan, writes for Chronos Agency, a customer lifecycle specialist and email marketing agency.
Another way to increase your email open rate is to use emojis. One study from Experian found that incorporating an emoji into a subject line increased its open rate by 50%. However, using emojis in subject lines is only good if you use one emoji per subject line.
Avoiding long blocks of text
One of the best ways to keep your email short and concise is to avoid long blocks of text. Traditionally, email clients allowed text to run for several lines, adding a line break every 60 characters. Modern email clients, however, do not add line breaks to text and will resize the content to fit the window. Avoid using long blocks of text and use whitespace instead.
Avoiding irrelevant or irrelevant content
It’s important to avoid sending irrelevant content in your email marketing campaigns. According to the Online Personal Experience study conducted by Harris Interactive, 74% of online consumers dislike irrelevant emails. In addition, nearly half (47%) would unsubscribe from a marketing service if they were sent the content they didn’t like.
Creating emails that provide little or no value to your subscribers can reduce open rates, click-through rates, and revenue. According to Fluent LLC’s “Inbox Report,” only 15% of email users find email content useful in most cases. Email fatigue is a real concern, and many users feel overwhelmed when receiving too many emails.
In addition to sending irrelevant content, email marketing campaigns should be personalized and segmented so that recipients can get more relevant content. Regardless of industry or business, the same content doesn’t appeal to everyone. Some people may not have any interest in a specific product or brand or may even be experiencing “Brand Fatigue.”
Avoiding attachments
When sending email marketing messages, it’s best to avoid the use of file attachments. This practice is harmful for many reasons. For one thing, it makes it impossible to track who opens your messages. Because people often do not open emails that contain attachments, you will never know whether your message was read or not. Additionally, sending email marketing messages with attachments will likely trigger a spam filter. As a result, most email service providers flag such emails. Attachments are also easy ways for malicious software to spread.
Attachments can also cause your email to exceed the size limit set by your email provider. You should check this limit before sending your email to ensure that it doesn’t go beyond that limit. Different ESPs have different file size and file type limits for email messages. If you plan on sending large images via email, you should make sure to keep the file size under 10 MB.
Email subject lines can also be problematic. They don’t leave much room for important marketing details. For example, if you’re selling a product or service, you might want to attach your company’s profile, brochures, or other marketing materials. However, email subject lines are not designed to accommodate this.
Besides the size, attachments are also harmful to your email campaign’s deliverability. They slow down large campaigns and result in bounces from email servers. They can also make your email look more suspicious. In addition, attachments can cause problems with email spam filters. They can lead to your email going to the spam folder, where your campaign’s performance is affected.
When sending emails that include attachments, you should check the sender’s display name and the domain name. Often, cybercriminals change their display names to make their emails look authentic. This may include missing letters or swapped letters or a different domain name. If you notice any of these issues, don’t open the email or save it for later.
