Email Marketing KPIs – How to Monitor Your Email Marketing Efforts

One of the most effective ways to monitor your email marketing is with KPIs, or key performance indicators. Among these are the email open rate and the click-through rate. The open rate will tell you how engaged your subscribers are with your emails. It will also tell you the number of subscribers you’ve enrolled.

Unsubscribe rate

Unsubscribe rate is a metric that can give you valuable information about your email marketing efforts. It is the percentage of your email marketing subscribers that have not opted in to receive your emails. Depending on the industry you’re in, this percentage can vary considerably. It is a good idea to compare your results with other companies in your industry to set realistic goals. Unsubscribe rate can also give you important information about your subscriber list and the content of your emails.

Unsubscribe rates can be increased by altering your email design, images, or list segmentation. It’s important to make the unsubscribe option clear and easy to access. It will help you determine if you’re sending emails to the wrong audience or if your content isn’t engaging.

Another metric to measure undeliverability is bounce rate. A high bounce rate will affect your email deliverability. It signals spam filters that your emails are irrelevant. This means that any future emails you send will end up in the spam folder. You can lower your bounce rate by automating your list updates.

Email unsubscribe rate can be calculated by dividing the number of unsubscribes by the total number of emails sent. For example, if you send 80,000 emails, and you get 200 unsubscribes, your unsubscribe rate is 0.25%. It is crucial to create emails that are engaging and relevant to minimize the unsubscribe rate. Personalization and customer segmentation can also help.

A low unsubscribe rate is good and will tell you more about your subscribers. Keep it under two percent, which is within industry norms. A low unsubscribe rate is a good sign, as it means your subscribers are finding value in your emails. If your unsubscribe rate suddenly spikes, it’s important to investigate the reason why.

Bounce rate is another important statistic to track. If your unsubscribe rate is high, it may indicate that you’re sending emails to the wrong audience. Having high unsubscribe rates may indicate that you’re not reaching the right audience, or your content isn’t compelling.

When you’re calculating bounce rate, you’ll need to consider two types of bounces. First, a hard bounce means that the email has not been received. The second type is a soft bounce. This means that the email account that sent it is no longer active. It can also be caused by the email server being down or by a full inbox. Email marketing platforms usually have auto-resend options and also monitor spam complaints. You should keep your email list clean to reduce unsubscribe rates.

It is critical to monitor these email marketing metrics regularly. These metrics will help you understand what you’re doing right and wrong, and will help you make informed adjustments to your strategy. Without regular monitoring, your campaigns will go unnoticed and you’ll be blind to your marketing efforts.

Click-through rate

The Click-through rate (CTR) of your email campaigns measures how many people open and click on your emails. It’s an important KPI because it gives you a sense of how engaged your audience is with your content. A high CTR shows that your content is relevant and that your copy is working.

To understand your campaign’s performance, you need to track a variety of KPIs. The click-through rate, for example, measures how many recipients clicked on an email link or image in the body. While it’s difficult to calculate the exact number of clicks, this metric provides a good indication of the effectiveness of your email copy and subject line. For instance, if your click-through rate is low, it means you’ve got to work on your subject line. Another metric that you can use to assess your success is the conversion rate.

The CTR is an important KPI for any email marketing campaign. It tells you how many people actually open your emails and whether your copy is relevant to their interests. It’s best to aim for a CTOR of twenty to thirty percent. You can boost your CTOR by segmenting your leads and personalizing your email content. Also, you should monitor your unsubscribe rate. A high unsubscribe rate means your subscribers weren’t interested in your content. However, a low unsubscribe rate means that your emails were not flagged as spam.

Another way to boost your CTR is to add more links. One study showed that adding extra links to your email’s content increased website click-through rates by 25%. Testing is also important to see which content works best. Inline images have been shown to improve CTR.

In order to improve your email’s click-through rate, you should create useful content that offers value to your audience. You can do this by segmenting your audience, changing your link text, and testing the content blocks. In addition, try not to use generic phrases such as “click here” as your click-through text. It may not work for everyone, especially for disabled users, and it suggests that you’re supposed to click a mouse. Moreover, many people view their emails on touchscreens, so it’s crucial to use appropriate content.

Besides email click-through rate, you should also look at your open rate. This metric tells you how many people opened your emails and how many opened and clicked your links. If your open rate is high, this means that your email content was well-received. If your CTR is low, this indicates that your subject line is not engaging your audience. On the other hand, a high click-through rate shows that your content is engaging.

Another important KPI is the forward and sharing rate. This is an important metric to know if your email campaign is engaging. It is easy to measure a forward and share rate by dividing the number of emails forwarded and shared by your subscribers by the number of email emails delivered. Email forward and sharing rates are an important metric to monitor because it tells you how much your audience is sharing your content with others.


  • Walter Acosta

    Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation. Acosta Walter

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.