Email marketing is one of the most effective customer acquisition weapons for a business. It is 40x more effective than social media, and is a great way to connect with your customers and prospects. But, it’s important to know the proper ways to market to email subscribers. To make your email more effective, give value back to your subscribers.
Personalize your emails
Adding a personal touch to your emails is an easy way to increase open rates, click-through rates, and response rates. One of the easiest places to personalize your emails is in the subject line. It will let the recipient know that the email is for them. Other areas where you can personalize your emails include the copy, images, and offers. You can even personalize your content based on your recipient’s gender and geographic location.
Email personalization is a good way to ensure that you’re sending relevant and timely messages. If your emails contain outdated or irrelevant information, your subscribers are likely to delete them. Instead, personalize them with useful and relevant content. Personalizing your emails will help you segment your subscribers, collect information about your customers, and deliver targeted messages that inspire action.
When personalizing your emails, ask yourself, “What do I know about my customers that no other brand does?” For example, Airbnb knows where you’ve traveled, which is why it sends you personalized emails based on your preferences. This type of personalization requires data collection, which starts with surveys and segmentation. Emails can also be personalized based on time zone, which can affect the open rates of your email.
With more emails being sent each day, personalization is important for email marketing campaigns. Not only does it increase open rates, but it also increases revenue. By segmenting your subscribers, you’ll send them more relevant content and avoid the annoying “mass” mentality. Personalization is an essential part of email marketing for many businesses.
Make them scannable
In an age where people are inundated with hundreds of emails daily, it is essential to make your email marketing campaign scannable. Most people rarely read full emails. To increase your message’s scanability, use clear, direct headlines, call-to-action buttons, bullet-point lists, and links.
Break the content into shorter paragraphs. Ideally, a paragraph should not be longer than two sentences. Today’s reader seeks factual information without a lot of wordiness and nonsense. Keep your content brief and to the point to ensure that readers will not want to delete your email.
One of the most important elements of scannability is whitespace. Whitespace helps create clear sections and makes links clickable and touch-friendly on mobile devices. The example email below uses whitespace to create hierarchy and a clear layout. You can also use bolded subheadings to draw the reader’s attention to a specific section of the content.
QR codes are another useful way to make emails more interesting. These codes can redirect the reader to a landing page with more information or a sign-up form. They are widely used in Asia, but are quickly catching on in the U.S. and are also a good way to promote your email list.
Use segmented campaigns
Segmented email marketing campaigns allow you to tailor the content of your email messages to the needs of your customers. These emails are more likely to be opened and read by people who are more likely to be interested in your products and services. Moreover, they can help you increase the open rate of your emails and increase your email reputation. Besides, customers expect emails to be relevant and engaging, so the more relevant and engaging your emails are, the more likely they will be read and acted upon by your customers. Moreover, your emails will be more likely to be recognized by your subscribers and avoid the spam folder.
Segmented campaigns can help you achieve better results by boosting your open rates and click-through-rate (CTR). These targeted emails can even drive up to three times more revenue than broadcast emails. They are also more likely to result in conversions. Besides, you will be able to improve customer satisfaction and brand recognition.
To create segmented email marketing campaigns, you must understand the goals of your business. For instance, a B2C lifestyle brand might want to sell more women’s clothing. Or a SaaS company may want to increase its free users’ chances of upgrading to a paid subscription. You should use meaningful data that aligns with your campaign goals. It is also important to keep in mind that you should use automated email marketing software that integrates with your e-commerce platform.
Segmented campaigns can be created by using several different data points. For example, if a company has multiple pricing tiers, it should segment them according to those tiers. For example, premium tier subscribers shouldn’t receive emails that promote the premium tier. A business that has distinct buyer personas should also use segmented email lists.
Avoid spam folders
Spam folders are a major concern for every email marketer. Despite the fact that 79% of emails sent by genuine email marketers reach their subscribers’ inboxes, it only takes a single mistake to send your message to the junk mail folder. Having your marketing email sent to the spam folder will ruin your deliverability and reputation as a sender. In order to avoid this, you must take extra care in crafting your messages.
Spam emails are unsolicited emails that are irrelevant and uninvited. They are also usually sent in bulk and to many recipients at once. They are mostly sent for the purpose of making a lot of profit in less time. Spam emails are usually sent for the sale of products that no one wanted.
To avoid being put in the spam folder, make sure your emails are sent using a reliable email service provider. This will help you avoid being flagged as spam if your emails contain links that are not valid. Another way to avoid getting your emails categorized as spam is to avoid buying email lists.
It’s important to remember that spam filters are more aggressive than ever. Even emails that people want to open can end up in the spam folder. Fortunately, most spam filters have features to whitelist senders. That means that your emails will be delivered more quickly when they are whitelisted. In addition, you should make sure that your footer contains a clear unsubscribe link and a physical mailing address for your subscribers.
Another way to avoid the spam folder is to follow the CAN-SPAM Act. This act requires email marketers to provide a link where they can change their preferences. If a subscriber unsubscribes, your email must be removed from the list. An effective unsubscribe page will make this process much more pleasant.
Include your logo
Adding your logo to your email marketing campaigns is a great way to establish brand recognition, increase customer loyalty, and ultimately grow your business. However, there are a few key things to keep in mind when incorporating a logo into your email campaigns. The first of which is where to place it. While it may seem like an obvious choice, placing your logo at the bottom of the email body is actually not a good idea.
Make sure your logo is prominent and takes up the bulk of the space. You can do this by using it on the header or as a banner in your email design. Another good place to use your logo is in the email signature. This way, your recipients will be able to recognize you instantly and it will not look repetitive.
Your logo can be placed at the top left corner of the email. This location is most effective because subscribers generally scan the message from left to right. However, if you have a large logo or an image-based icon, a top centered position is also a good choice. You can use both if you have the space, and you can even include more than one logo on the email template.
Your logo should be on a transparent background. If it’s on an opaque background, you’ll need to make adjustments to the template’s color scheme. In addition, it is important to keep in mind that the logo is part of the design of the email, so it is important to use a transparent background to make it look better.
