SNHU digital marketing is a crowded market. It’s tough to get noticed in such a competitive field. But with a bit of effort, you can find your own niche.
SNHU’s online enrollment continues to soar
SNHU’s online enrollment continues to soar. The nonprofit, non-profit higher education institution now has over 130,000 students enrolled. In the last year alone, online enrollment increased by 9,000 students.
SNHU’s president has a big goal – to enroll 300,000 students by 2023. The school plans to add a new operations center in Tucson, Ariz. The company also recently acquired the nonprofit LRNG, which provides job placement services for young people.
SNHU is also spending millions on advertising and promotion. According to the company, its fiscal year ended June 2018 totaled $807 million. A large part of the budget is devoted to social media marketing. The rest is dedicated to improving search engine visibility.
SNHU has also launched a competency-based associate degree program, which allows students to earn an associate’s degree after demonstrating mastery of course content. The program received approval from the U.S. Education Department in March.
Aside from its online offerings, SNHU is also a “hybrid” campus, with a small number of students enrolled on its main campus in Manchester, N.H. This year, the Manchester campus saw a modest increase in enrollment.
SNHU boasts a six-year graduation rate for bachelor’s students of about 50 percent. It is one of the three largest universities in the United States. It is also considered a top university by the Chronicle of Higher Education.
The “supermajority” of SNHU’s digital marketing budget is devoted to boosting the school’s visibility on search engines. Its slick television ads make the school look like Kaplan or the University of Phoenix.
In fact, SNHU runs more TV commercials than any other university. The company also admonishes its graduates to recommend the school.
While SNHU has achieved success, it has also been criticized. Some faculty and alumni have questioned the school’s slick advertising. Others have accused the company of usurping their role in the educational experience.
SNHU’s digital marketing strategy is too crowded
SNHU is one of the biggest universities in the U.S., and the campus isn’t the only place you’ll see the school’s name. It also has an effect on Manchester, the city where it’s located.
SNHU’s marketing team includes a mix of creative staff, data analysts and digital marketing gurus. For example, they’ve built a digitally optimized website that’s only three seconds to load, a feat that wasn’t possible just a few years ago.
The university has been on a steady growth trajectory, increasing enrollment by 9% each year since LeBlanc became president in 2003. The campus has transformed under his leadership, and it’s now filled with striking modern buildings. It’s also close to becoming one of the top twenty employers in the state.
SNHU’s chief marketing officer Alana Burns doesn’t think of marketing as a one-time event. She aims to increase online enrollment by a staggering 30% over the next four years.
To do this, she employs a “supermajority” of the school’s marketing budget on boosting visibility in search engines. For instance, SNHU paid almost $47 million to Google to get its name out there.
SNHU’s online “distance learning” academic program competed with for-profit colleges and other national online programs. In the past, it was treated as a side project. It had few processes and structures to support online students.
It also billed itself as the “first” college in New Hampshire to offer an accelerated BS-to-MS pathway. In other words, you can earn a bachelor’s and master’s degree in two years.
The SNHU website is a work in progress, but it’s already improved upon the previous 4.5-3.7 second load time. The site now loads in under three seconds, and it’s been optimized for A/B testing to make sure the colors, fonts and layouts are working as intended.
SNHU’s online MBA
SNHU’s online MBA in marketing is one of the most affordable MBAs in the country. The program is offered by a private, nonprofit university in Hooksett, New Hampshire. SNHU’s students have access to a full range of technical support and career services. The school’s programs are taught by experienced faculty.
The SNHU program is designed to prepare students for the competitive business environment. The curriculum includes courses in international marketing, sales management, advertising, and marketing research. It also includes coursework on financial reporting and analysis, operations management technology, and leading in an organization.
The SNHU online experience is student-centric and includes several multimedia tools, including SNHUconnect, a social networking site for student-faculty and alumni interaction. SNHUconnect is also a place for idea-sharing and collaboration.
Southern New Hampshire University offers undergraduate and graduate degrees. Its students have access to dedicated admissions staff, career counselors, and an online student union. The school maintains regional accreditation from the New England Association of Schools and Colleges. In addition to its on-campus programs, SNHU offers online bachelor’s and master’s degree programs.
SNHU has been offering an MBA for more than 40 years. Its online MBA in marketing is a program designed to help students learn in-depth about the field of marketing. It can be completed in 15 months or less by taking two courses every ten weeks. The school charges $627 per credit hour and fees for material costs. Its tuition rates are subject to annual changes.
The SNHU MBA in marketing is an ACBSP-accredited program. Its graduates have a global outlook and sharp business skills. The school also offers a BS-to-MS pathway to accelerate the time it takes to earn a marketing master’s degree.
SNHU’s associate degree in marketing
SNHU’s associate degree in digital marketing teaches students about traditional marketing fundamentals, the latest marketing tactics, and how to attract and retain customers. It also covers social media campaigns, and a wide variety of other topics. The program is offered through multiple modes of delivery, so it’s possible to earn your degree online from SNHU’s various campuses.
Students who enroll in the program earn a 63 credit Associate of Arts Degree in Digital Marketing. They also have the option to focus on a social media concentration. The program includes hands-on project-based courses. It’s a self-paced format that allows students to earn their degree in 29 months.
Students in the program also complete portfolio-based courses. They graduate with a professional project. The program is accredited, and it’s possible to transfer the credits earned to another degree.
The program’s enrollment has increased dramatically over the last three years. In 2011, online students made up only 12,000 of the total student body. This number has grown to more than 130,000.
LeBlanc, SNHU’s president, says he has a strategy to grow the school’s enrollment. He hopes to increase SNHU’s total student body to 300,000 by 2023. To meet his goal, he’s building new operations centers in Tucson, Ariz., and Manchester, N.H. He’s avoiding opening satellite campuses near where students live.
He’s spent almost $85 million on media services in the past year, including a major ad campaign. He’s also acquired the nonprofit LRNG, which helps young people find jobs. He’s added a video and creative team to the SNHU marketing team. These teams are located close together for collaboration.
The former textile mill is now the nerve center of SNHU’s online operations. Employees wear headsets and talk animatedly to students. They also use A/B testing to optimize color, fonts, and layouts.
SNHU is one of three big universities in the U.S., and the university has a strong digital marketing team. But how much does SNHU pay for digital marketing? And how does it compare to other colleges? SNHU is a private nonprofit institute, but its marketing budget is a hefty 17 percent of its annual revenue.
The digital marketing team includes data analysts, social media managers, and creative staff. These employees are located in the former textile mill as the nerve center of the SNHU online operations.
In the past three years, SNHU has kept its marketing budget flat. In fiscal year 2018, the university spent $139 million on advertising and promotion.
The internet is an important part of SNHU’s marketing plan, with the website now loading in less than three seconds. The site also uses A/B testing to optimize its layouts and colors.
The company has also spent a lot on television ads. These are expensive and don’t reach the young audience that the company hopes to attract. They are not the most effective way to advertise a college.
The SNHU online staff is always thinking of ways to keep ahead of the curve. They use A/B testing and other creative methods to make sure they are presenting the right information. They are especially careful to optimize their color scheme and fonts.
SNHU is a bit behind the curve when it comes to technology, but if you want a high-quality, affordable online marketing degree, this institution should be high on your list. This university also offers other majors, including business management and marketing. The university has a BS-to-MS pathway, meaning students can earn a bachelor’s and master’s degree in just two years.