Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing.
Today, this is no longer the case.
Optimizing for leads or marketing qualified leads (MQLs) is great, but optimizing for what drives pipeline and revenue is better.
Marketers exist in a new age where it’s no longer satisfactory only to drive leads alone.
With the available technology and data today, we can do much more than identify hand-raisers to help companies spend their marketing dollars more efficiently and drive revenue.
Just because a channel generates leads doesn’t mean those leads bring value later in your sales funnel.
When you understand where customers are bringing in revenue vs. where they may need more nurturing before converting, you can create a more holistic media strategy to generateBy: Madalyn McConnell
Title: Revenue optimization: 3 ways to get your advertising efforts right
Sourced From: searchengineland.com/revenue-optimization-advertising-388645
Published Date: 10/13/22