How to Write Better Digital Marketing Articles

While it is tempting to fill your article with keywords, you must make sure your article has underlying value. Good digital marketing articles are rich with essential information and guidance. They are also actionable and provide answers to specific questions. Here are some tips to help you produce better articles. Listed below are some tips to keep in mind when writing an article for digital marketing.

Content length

When it comes to the content length of digital marketing articles, one of the most important factors is the keyword you want to target. Whether the content is short or long can affect the ranking in search engines. Generally, the longer the content is, the more valuable it is to Google. Whether your content is too long or too short can also affect the ranking.

While there is no one right answer, many marketing professionals argue that the longer the content is, the better. In fact, research shows a direct correlation between word count and rank. The more words in your content, the higher your SERP spot will be. For this reason, you should always aim to write articles that are at least 600 words.

Longer copy also provides credibility to readers. Whether you write a blog post, guide, ebook, or newsletter, long copy will provide users with a higher level of trust. The more trust users place in you, the more likely they are to buy your product. Besides, long form content is also beneficial in terms of social shares and backlinks.

Long-form content, as well as content that is opinion-based, tend to get more attention than short-form content. In addition to being more engaging to your audience, long-form content can also increase your site’s SEO ranking. Several studies have shown that long-form content is more likely to be indexed in search engines than short-form content.

Long-form content is beneficial for SEO as it gives your readers all the information they need about a specific topic in one place. Moreover, it will help you establish your niche and create a database of loyal readers who will seek your advice in the future.


There’s a wealth of data out there on the personality of consumers and the ways in which you can use this information to create a more effective marketing campaign. Personality research may provide insights into the types of consumers you want to reach, and it can also help you build stronger connections with your customers. Some of the traits that are correlated with better marketing campaigns include extraversion, conscientiousness, and openness.

While traditional marketing has focused on the product or service, personality marketing is a new approach that can help you understand what moves people. By understanding your audience’s behavior, you’ll be able to engage them on their own terms. One entrepreneur has developed a method for doing just that, Usman Sheikh, a founder of xiQ, Inc. He has lived in more than 40 countries and is based in the Silicon Valley and San Francisco Bay Area.

While the research behind personality research is promising, businesses should always be mindful of their legal obligations and follow guidelines to protect their customers. First, they need to understand the goal or challenge they’re trying to address. Second, they should determine how they’re trying to accomplish that goal. It’s important to keep in mind that personality research is not a substitute for a well-crafted marketing strategy.

Third, brands should be clear about their values. If you’re selling products that help people live better lives, then a brand’s personality should come across as being likeable and empathetic. In this way, your audience will connect with your brand.

Trending topics

Social commerce is a hot topic in the digital marketing industry. It is becoming a popular medium of communication for both consumers and businesses. With billions of dollars now being traded through social media platforms, social commerce is set to continue to expand. China has already established a billion dollar social commerce market, and India is just getting started. Brands are now able to promote their products live and leverage features such as Instagram’s Shop. This has shortened the time it takes from an ad to a purchase.

A good way to stay ahead of the curve is to read about the latest trends in digital marketing. This will help your business stay competitive, grow, and maintain customer loyalty. In 2022, technology continues to be the driving force, and smart forward-thinking strategies will be essential for success. Let’s explore a few trends that will have a big impact on digital marketing this year.


Writing digital marketing articles is a great way to spread the word about your business and brand. In addition to being a great way to build a strong online presence, articles can help you demonstrate your value to consumers. Writing for these purposes isn’t just about getting backlinks and keywords – it’s also about making sure your content reflects your brand’s personality.

You can use a variety of tools and techniques to help you research keywords. Some of the most popular tools include Ahrefs, Keyword Eye, Google Wonder Wheel, Microsoft adCenter Labs Keyword Research, and Thesaurus. Create an initial list of tools, sign up for them all, and analyze their results to determine which ones are the most accurate.

Search engine optimization

Search engine optimization (SEO) is a crucial part of digital marketing for businesses. It involves strategic changes to your website to improve its search engine rankings. This process does not cost you a dime, but it does take time and effort. While you can hire a digital marketing agency, it is still essential to invest your own time to ensure that your business is found in the SERPs. Investing in SEO will ensure that you have a competitive edge over other businesses.

SEO involves creating a website that is easy to categorize, crawl, and find. This means your website will be more visible to potential customers, leading to more traffic and conversion opportunities. It also allows you to develop relationships with your prospects, establish authority in your niche, and raise brand recognition.

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.