We know Google has hundreds of ranking factors when it comes to determining where a URL will land on Search Engine Results Pages (SERPs). According to Google, website accessibility is not a direct ranking factor because it’s difficult to quantify.
So if that’s the case, is there any correlation between accessibility and SEO?
While there may not be a direct link, there is likely to be an indirect one. This comes down to user experience metrics. So what exactly is the correlation and what should you expect as a website owner?
In this post, we’ll introduce website accessibility standards and why they exist. We’ll then compare the performance of four websites with varying levels of accessibility compliance to see if accessibility does have a noticeable impact on SEO. So let’s dive in!
Why We Have Website Accessibility Standards
Accessible websites that are intuitive and easy to use for all visitors are the right thing to do. Unfortunately, that doesn’t often translate to what website owners actually do.
It’s not out of malice. In fact, it’s mostly from a lack of knowledge on the topic. How can one even begin to make their website accessible if the definition of “accessible” varies from person to person?
That’s where website accessibility standards come in. These standards lay the foundation for accessibility best practices. So instead of website designers and developers creating what they think is accessible, they can know the techniques they implement are part of the approved standards.
Where Do Sites Struggle Most With Website Accessibility?
The greatest struggle for sites is in the marriage between design and accessibility. That is, web designers and developers feel like they have to prioritize one over the other. A few common examples of this include:
Popups or flyouts that may confuse visitors or screen readersText on images without a high enough contrast for visually impaired visitorsText on images with too small font sizeComplex nested navigationPoorly structured tablesLack of “skip to content” link
There are plenty of ways to combine design and accessibility whether you’re using a pre-built layout or building your own from scratch.
What We Learned From Analyzing 4 Websites
In this part of the article, we’ll look closely at the breakdown of accessibility issues for each site. We’ll also consider the last six months of domain…
By: Neil Patel
Title: Does Poor Website Accessibility Affect Your Rankings?
Sourced From: neilpatel.com/blog/do-accessibility-errors-impact-rankings/
Published Date: 10/24/22