Digital Marketing Techniques For 2016

Digital marketing is noisy. In order to stand out among all the noise, you need to prioritize your marketing channels and leverage just a few. Consumers are saturated with content, so it doesn’t make sense to try to cover every single channel. Companies that try to do too much will not do it very well, so it is best to focus on strategies you can master.

Content is still king in digital marketing

In today’s digital marketing landscape, content is the king. People connect with your brand through content. Create content about your customers and your company to attract more people. Publish content that offers your customers value or useful information. This way, people will be more likely to take your action. Content marketing is a cost-effective way to boost your online presence. It also has many benefits. For example, it attracts more readers than other marketing techniques.

The key to creating compelling content is to ensure that it is relevant and actionable. When a visitor opens your site, they should be able to read the first few lines of your content, known as ‘the fold’. If your content is good, your visitors will stay on your site longer. If you can keep visitors interested, your content will increase your sales. This can be done in a variety of ways.

Content is also useful in driving purchase decisions and improving customer relations. Using relevant content will make your audience feel as though your brand is reliable and trustworthy. Research shows that 80% of internet users read about brands before making a purchase. Besides, content provides valuable information that keeps customers coming back for more.

Interactive content drives two-way conversations

Interactive content promotes engagement and builds an authentic relationship between a brand and its customers. It enables valuable feedback and exchange of ideas, which helps marketers optimize their future campaigns. Customers are also more likely to stay loyal to brands that provide interactive content. However, the creation of such content requires a lot of preparation and budgeting.

Interactive content can be in the form of games, polls, quizzes, social conversations, and other forms of engagement. They help you attract more customers and foster ongoing connections with your audience. In addition, interactive content can help brands understand their target consumers’ needs and help them improve. The right approach, strategy, and research will help you succeed in utilizing interactive content.

Interactive content is an increasingly valuable tool for marketers. It enables marketers to customize the experience for each user, providing tailored information based on their needs and challenges. The key is to design interactive content that delivers value to the marketer.

Instant messaging marketing

Instant messaging is an important tool for digital marketing and communication. It is a popular way to communicate with people, and has a very high open rate and engagement rate. However, businesses must make sure they can meet their customers’ expectations and be ready to respond to inquiries. Fortunately, there are some simple tips for implementing instant messaging as a digital marketing technique.

First of all, IM systems enable real-time communication between known users. These systems can be standalone applications or integrated into larger platforms. They enable users to communicate with one another by text and/or voice. They differ from email in that conversations are conducted in real-time. Most modern IM applications also incorporate push technology and include emojis, chatbots, and voice-over-IP capabilities.

Another benefit of using instant messaging as a digital marketing technique is that it can be highly collaborative and personalized. Many sales representatives now use these tools to communicate with their customers. Furthermore, a recent study showed that 77% of customers would prefer to interact with sales representatives through a chat. Instant messaging has high open rates and click rates, and it has two to five times the customer engagement rate.


Remarketing is a proven digital marketing technique that allows you to reach out to previous users of your website. By sending these advertisements to previous users of your site, you increase your chance of getting them back and converting them into customers. The following are some of the new trends in remarketing that will change the way that you do it in 2016.

Using email capture for remarketing allows you to reach out to people who left their shopping carts without purchasing anything. Studies show that targeted emails can increase conversion rates by as much as 42%. Personalisation is also popular with customers, who are willing to give up some privacy to receive more relevant ads. For example, 47% of respondents are comfortable with marketers tracking their online shopping activities and providing them with discounts.

Remarketing is a great way to follow your leads on the web, personalize your ads and inform your overall marketing strategy. You can set up a list of visitors who have visited your website, and then serve these visitors with ads on different sites that are related to what they were looking for. You can also integrate remarketing with social media marketing to target a wider audience.

Game advertising

There are several methods for game advertising, including display advertising, paid search, and SEO. Display advertising focuses on capturing the attention of your targeted audience by appearing on related games and redirecting them to download links. Other methods involve ad-insertions in social media sites. These methods can all help game studios reach their goals more efficiently.

The first step is to identify your target audience. This can be determined by looking at the demographics of your players. For example, your main target audience might be female gamers aged 21-34 in the US. Knowing your target audience will help you determine the most effective methods to market your game to this audience.

In addition to determining the demographics of your audience, consider the game genre that your audience prefers. Some gamers prefer puzzle-based or sports-based games. While families tend to play puzzle-based games, younger males enjoy adventure and sports games. Choose a game that fits this profile. Next, ensure that your marketing campaigns are shown when your target audience is most receptive to them. Advertisements should not be intrusive, but should instead appear during natural pauses within the game.

Inbound marketing

Inbound marketing techniques are often referred to as “Content Marketing.” Content marketing techniques are an effective way to engage prospective clients and customers and they should be part of your digital marketing strategy. Content marketing should target your specific buyer persona and solve problems that customers have. These techniques involve researching, communicating, and delivering the most relevant content to your customer’s needs.

Content marketing can be done in many ways, but a common practice is to host valuable content on your website. You can do this by creating infographics, generating video tutorials, and posting snippets on social media. The goal is to attract and retain the target audience. Another key component of content marketing is content curation, or finding relevant content to promote your business.

Content marketing, also known as inbound marketing, focuses on providing valuable information for potential customers before they’re ready to make a purchase. This is an effective way to create brand preference, generate leads, and create revenue. Content created with these inbound marketing techniques is not intrusive and feels more natural to potential customers. It may even be more engaging than traditional marketing methods, as it gives people a chance to engage with your business without feeling harassed or annoyed.

Mobile marketing

Mobile marketing is a great way to reach your target audience on the go. Its unique format lets you display ads that are relevant to the user’s location. This makes it more effective than traditional ads on desktops. Mobile marketing can be done on social media platforms, websites, and mobile apps.

According to recent research, 74% of respondents plan to buy a smartwatch within the next year. The primary reason is for fitness. The survey also shows that 30% of respondents plan to purchase a fitness app or wearable device. Smartwatches are most popular among younger and more affluent demographics. Older people may prefer wearables that have larger screens and voice activation. Mobile marketing in 2016 will require dynamic content that is relevant to the audience’s location.

With 8.7 billion mobile users, mobile marketing is an invaluable way to reach out to your target audience. As we all spend more time on our mobile devices than on our PCs or laptops, we are increasingly more reliant on our smartphones to access the web. Mobile marketing allows us to target these users at the right time, in the right place.

Influencer marketing

Influencer marketing, also known as “content marketing” or “social media marketing”, is a form of digital marketing that focuses on long-term relationships. Unlike other forms of marketing, influencers aren’t interested in selling wares. Instead, they strive to establish their credibility and authority as thought leaders in their chosen niche. Once their reputation is established, they can become synonymous with a brand or product.

Influencer marketing is an effective way to reach a targeted audience. It involves targeting influential individuals that have an engaged audience, and directing marketing activities towards those individuals. This approach generates substantial financial rewards for brands. However, it is not without its challenges. According to a recent survey, 78 percent of marketers believe that determining the effectiveness of their influencer marketing campaigns is the biggest challenge for them this year.

Influencers are a powerful marketing channel for brands, because they can target a niche audience, a broad audience, or even a specific market. It also requires smart use of social media, which is an effective channel for influencers to share content with their audiences.


  • Walter Acosta

    Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation. Acosta Walter

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.