by Gavin Jordan
A lot of the time, the line between content that thrives and content that dives is relevance. Content marketers who look inwardly (What can I say about my business? Why is my product/service so valuable? What are the benefits of my offering?), will always lose out to those looking outwardly (What is the target audience interested in? What are they searching for? What do they want to engage with?).
One of the top ways to stay relevant with your target audience is to keep up with current industry trends (i.e. the topics that your audience are flocking to time and again). To help guide your content strategy next year, here are the most-likely content marketing trends for 2023.
1. E-commerceWhile there was an understandable growth in e-commerce vs brick and mortar sales in 2020 (largely due to the Covid-19 pandemic), e-commerce continues to grow at record speed. A recent report by Morgan Stanley predicts that e-commerce could reach 36% of all retail sales by 2026 (up from 32% now), as more shoppers prioritize convenience.
As e-commerce’s popularity rises, so too will competition between online retail brands. Retail marketers will therefore be watching this area closely to see how to stay ahead of the curve, and where the newest wave of growth will come from. But it’s not just retail marketers. The future of retail will affect media owners and tech providers alike – making it a critical topic to stay informed on from all angles.
What topics are likely to thrive? If the past few months are anything to go by, eagle-eyed marketers will be on the lookout for content that covers:
Buy into all the latest e-commerce marketing trends by bookmarking The Drum’s e-commerce hub here.
2. Metaverse and gamingMost are familiar with the old marketing adage, “meet your audience where they’re at.” And if marketers are serious about reaching younger generations, then where they’re ‘at’ is the metaverse.
Mostly populated with Gen-Z and Gen-Alpha audiences, ‘metaverse’ is a catch-all term to define a virtual space where people meet, play, socialize, shop – and so on. But really, as Chris Sutcliffe says, the metaverse ultimately represents potential. To many, the virtual worlds (including, but not exclusive to, gaming worlds) that collectively make up ‘the metaverse’ are part of a shift from one era of the
By: Gavin Jordan
Title: What will be the top 5 content marketing trends of 2023?
Sourced From: www.thedrum.com/news/2022/10/26/what-will-be-the-top-5-content-marketing-trends-2023
Published Date: 10/26/22