The use of email continues to grow. According to recent statistics, 61% of online adults use email daily. Email usage is expected to increase by more than 2% per year, with an estimated 244.5 million email users in the US by 2020. The number of email messages sent per day will more than double to 246 billion in the same period. Regardless of the number of emails you send, the importance of email marketing statistics cannot be overstated.
Open rate
You can measure the effectiveness of your email campaigns by analyzing your open rate. However, the rate you receive from your subscribers may not reflect the efficiency of your email marketing campaigns. This is because you are measuring a single email, not a series of emails. Therefore, you should make use of different types of data to analyze your email marketing statistics. In this article, we will look at some ways to improve your email open rate.
The subject line of your email is a crucial part of your marketing efforts. A good subject line can boost your open rate by as much as 20%. Adding the name of a popular song or movie can increase your average open rate by a further 26%. You can also use the recipient’s first name in the subject line, which can increase your open rate by 13-28%. To increase the open rate of your email, use the recipient’s name in the subject line.
For example, if you want to send an email to a real estate prospect, you can use a “For Sale” sign to let them know that your message is available in the local area. However, you may not want to list a real estate property in the subject line because it won’t get read by anyone. That’s why you should try to find a niche where your product or service is most relevant to your potential clients.
To increase your open rate, make sure you use relevant and interesting content. A subject line that contains the word “video” will increase your open rate by as much as 6%. You should also avoid using words such as “confirm” or “features”. Emails with such phrases will most likely be marked as spam, so avoid them. Additionally, emoji and hashtags are less likely to be opened by your recipients.
Click-through rate
There are several different ways to measure the effectiveness of your email campaigns, but click-through rate is perhaps the most important. For example, if your email contains a link to download an eBook, the chances of a customer clicking through the link are higher than if the email was sent to a list of random people. However, not all email services calculate click-through rate the same way. Generally, the formula for measuring CTR is clicks divided by the number of recipients.
To maximize your click-through rate, look for trends among your emails. For example, if you send emails about new products or customer success stories, you may get more clicks than if you just sent a generic newsletter. Emails sent to subscribers who have subscribed to your mailing list often receive more clicks than those sent to people who are not interested in your products and services. Also, consider segmenting your list into different groups. Segmented email campaigns get 50% more clicks than non-segmented ones, so consider segmentation when setting up your email marketing strategy.
Regardless of your business type, you’ll be glad you tracked your email marketing statistics. While the average open and click-through rate for an email is around 3.57%, the percentage of subscribers who click through your email is even higher. If you want to make the most out of your email campaigns, you need to measure your subscribers’ click-through rates, as this can indicate whether your emails are making the impression they’re looking for.
While high open rates are important for brand awareness, click-through rates are the best way to measure your email’s performance in inboxes. Emails with high open rates can also result in sales and leads. Click-through rates are not the only metrics to track, but they are certainly an important part of an email marketing strategy. You’ll want to track them closely. When you analyze your email marketing statistics, remember that click-through rate is only one metric of success. In addition to open and click-through rates, you’ll want to look at bounce and unsubscribe rates as well.
Bounce rate
According to an article in Campaign Monitor’s 2020 Email Marketing Benchmark Study, bounce rates are a critical indicator for your campaign’s success. While there are several reasons why bounce rates may increase, it is important to recognize the cause if the rate is consistently above 10%. For example, an increasing bounce rate may be a sign of a technical problem with your email service. If your email bounce rate is increasing every year, it may be time to implement a comprehensive plan of attack.
Bounce rates can have a major impact on your campaign’s overall open and click-through rates. A high bounce rate is likely to result in lower open and CTR numbers. A low bounce rate, however, can greatly affect the engagement of your email campaign. To reduce your bounce rate, you must manage your email list well. Here are some tips for improving the bounce rate in your email campaign:
Incorrect email addresses. Email addresses are one of the most common reasons for bounces. The double-opt-in method (also known as permission-based email marketing) requires new subscribers to confirm their email address two times before they become subscribers. First, new subscribers fill out an opt-in form and, when they submit their email address, they receive a confirmation email. If they do not confirm their email address, their account will be marked as junk email.
High bounce rates may also result in your email account being blacklisted. Once this happens, you will need to create a new campaign and email id. If you want to avoid being banned or suspended, manage your list well. Bounce rates can be significantly reduced by managing your list and ensuring that your emails have the best possible chance of landing in your subscribers’ inboxes. And with a little knowledge, it will be easy to improve your list’s deliverability.
Personalization
According to recent research, less than 10 percent of tier 1 retailers consider themselves highly effective in personalizing their email messages. While nearly one-third of marketers admit to limited capabilities, they still find a lot of value in personalization. Personalization is a key element of modern advertising, and addressing consumers by name will boost engagement. It’s also more effective than standard mass-mail marketing, with nearly three-fourths of respondents saying they would be disappointed if a retailer didn’t recognize their first name.
In addition, personalized email messages result in 29% higher click-through rates and 41 percent higher unique open rates than generic ones. This makes personalization essential for successful email marketing campaigns. Most customers ignore mass-mailed, spammy messages, which can be frustrating. Personalized emails, however, are more likely to be read and shared by your customers. This means you’ll be able to build a loyal customer base and improve your bottom line.
In addition to email personalization, you can also use triggered emails to show your audience you’re paying attention to them. These emails can be sent at specific times, like after they’ve visited a certain website or opted-in to a loyalty program. They can also be used as a way to reconnect with your audience. Personalization techniques can even be used in conjunction with personalized landing pages to maximize your email’s potential.
Another important technique for personalizing your emails is the use of names in the subject line. Personalizing your subject lines will make your email stand out in a crowded inbox and boost open rates. Additionally, personalizing your call-to-action CTAs will increase your email’s click-through rates and conversions. The next level of email personalization involves grouping your contacts into segments and tailoring your messages to different groups of subscribers.
Time spent reading e-newsletters
How long do you want people to read your email newsletters? A recent study by Nielsen Norman Group revealed that the average person reads an email newsletter for only 51 seconds. While this may seem like a significant amount of time, it still doesn’t reflect the time that most people actually spend reading an email newsletter. This is because the average length of a newsletter is largely dependent on the content and audience of the email. However, keeping in mind that the average person is reading an average of 269 emails a day, a good length for your newsletter would be no more than a couple of hundred words.
In addition to the low reading time, many email subscribers have preferences. For example, a person who sells popcorn might prefer a shorter email. Similarly, only a few email readers tolerate needless writing. The best way to keep your email short and sweet is to ask yourself, “Can this be said in fewer words?” This will likely earn you more reading time. You may even find that your subscribers are willing to read your newsletters if they’re short and sweet.
