What is the future of content marketing? In an increasingly noisy and crowded media landscape, the ability to provide unique insights into the customer journey is a vanishing art. With over 500 hours of video uploaded to YouTube every minute, it is becoming increasingly difficult to stand out and create content that is truly original. To combat this, the future of content marketing must be based on the customers themselves. With AI and mobile-first technologies becoming more important, your customers are likely to become a potential source of content.
Voice search
If you want your content to rank well in voice searches, make sure that your content answers common questions. According to a study by Digital Marketing Depot, certain words trigger featured answers in searches. To avoid this, match your content’s language to the language of your target audience. In addition to being more engaging to readers, this type of content also helps you to rank higher in search results. You can improve your content by following a few simple guidelines:
To make your voice-search optimized content stand out in the rankings, you should write blog posts that answer frequently asked questions. For example, if your audience is looking for a new raincoat, you can write about the differences between public and private loans. You can even feature this type of content on Google. This way, if someone searches for a particular type of raincoat, they can find the most relevant information. Also, you can get your content featured on the first page of Google’s “people also ask” section.
As for the use of voice search, you should remember that people use it differently. It’s not limited to just a small segment of smart device users, so it’s important to keep this in mind when determining how your content should be written. Consider your audience’s age, gender, and other demographics. You can tailor your content for this type of search to match the way people actually use their devices. And, don’t forget that the technology will continue to evolve as time goes on.
The rise of virtual assistants has changed the way consumers search. Instead of typing in a query, users simply speak to their devices to find a relevant answer. This has made content marketers turn to long-tail keywords, which are highly specific, low-volume keywords with a much higher return of investment. In the future, personal voice assistants could rule commerce. As this technology continues to advance, it will be crucial to optimize for voice search.
User-friendly content
The future of content marketing is here and it includes user-friendly content. A content strategy is not effective if it fails to engage users. User-friendly content has low bounce rates and focuses on interacting with readers. This is not limited to writing in plain English – articles and blog posts can be highly engaging. Moreover, interactive content allows brands to gather valuable information from users and create more personalized content for them.
The landscape of digital content has changed drastically over the past decade. The days of desktop computers are over and people are moving toward mobile devices, tablets, and even mobile phones. The availability of digital technology has become cheaper and there are almost no boundaries for how consumers engage with content. As a result, the future of content marketing depends on how well brands can create and deliver content that reflects what consumers want. In short, user-friendly content is the future of content marketing.
A content strategy with user-friendly features is essential for startups. User-friendly sites are easy to navigate and should be structured in a way that guides users through the site without overwhelming them. SEO and UX go hand-in-hand: good web design encourages users to engage with the content and make it easier for search engines to read. With a little planning and attention, user-friendly content is bound to be successful.
The ability to create an immersive experience is also crucial for brands. It improves customer satisfaction and loyalty, which in turn drives conversions and revenues. Ultimately, it is critical that content marketers invest time and resources to optimize their content strategy. This requires hiring a talented in-house content manager and content writer to handle content creation. Only dedicated employees can communicate the brand message effectively. So, how can you create a user-friendly content strategy?
Mobile-first
When deciding to create a content marketing strategy for your business, mobile-first content marketing is a crucial first step. The majority of digital entrepreneurs spend a large amount of time producing new content every day. According to MarketingProfs, there are over 2 million blog posts published every single day. It is critical to create content for mobile devices, as human attention span is now less than a goldfish’s. Mobile-first content is crucial for your campaign, and creating content for mobile devices gives you an unfair advantage over your competitors.
The most obvious difference between mobile-first content marketing and traditional content marketing is the way content is presented on mobile devices. While desktop users still enjoy browsing content on their computers, many will prefer mobile-first experiences. A mobile-first strategy acknowledges the needs of your audience and focuses your efforts on catering to their needs. The underlying principle behind mobile-first content marketing is simple. Instead of designing a desktop website to fit the size of a mobile device, plan both versions so that you can provide a visual preview and end-goal.
Another key difference between mobile and desktop content is the user experience. While desktop users typically spend more time browsing the web, mobile users typically browse shorter content. Creating content for mobile users should focus on delivering your core message in a concise, easy-to-read format. In addition, if your site is not mobile-friendly, you may be missing out on a potential customer. In contrast, if you focus on long-form content, users will spend more time on your site.
As technology progresses, so do consumers’ preferences. Today, most people access the internet, social media accounts, and online shopping through their mobile devices. As a result, marketers must be ready to adapt to this new trend. Taking a mobile-first approach to content marketing will help retailers keep up with the demands of the consumer and deliver an exceptional customer experience. There is no better time than the present to implement mobile-first content marketing strategy for your brand.
Interactive content
Interactive content is a great way to engage with your audience and improve conversion rates. While different brands have different conversion goals, nearly all want their users to take action. Arizona-based digital marketing agency Vertical Measures recently helped a healthcare client boost their conversion rate by 130% by developing an interactive self-evaluation experience that put the user’s needs first. Interactive content allows different communities to unite through the World Wide Web. Just like real communities, digital content is as diverse as the people who create it.
While static content doesn’t have the ability to engage your audience, interactive content has a great opportunity to convert website visitors into leads. Its dynamic nature encourages user interaction, and the content can be customized in real time. Because interactive content allows users to interact with the content, it’s better at generating leads than static content. Because users will engage more deeply with interactive content, they are more likely to provide their contact information in exchange for more information.
While most internet content consists of text, images, and videos, interactive content invites the audience to participate. This makes it more engaging, entertaining, and educating, and creates a two-way dialogue. Ultimately, it makes the experience more personalized. Interactive content is most successful when the user dives in and gains value from it. Brands should be aware of this fact, as it increases the chance of getting leads.
While the future of content marketing is interactive, there are a few caveats to consider. While it can be extremely immersive, it can be costly and time-consuming to produce. Nevertheless, many content marketing strategies are increasingly leveraging this new format and capturing the attention of users. However, while it’s true that the content is fun to create, it’s crucial to keep the audience in mind when creating interactive content.
Brand-owned destination
In 2016, you will see content marketing shifting from building a content library to developing a brand-owned destination. Successful brands will start thinking about their mission and what their customers value. They will also focus more on creating original content than just copying other people’s content. The future of content marketing is going to be driven by data and technology. With this in mind, it is crucial to develop a strategy for brand-owned destinations.
