Ideas in Marketing - Finding the New and Polishing the Old

I was in Monterey, California recently, for the annual conference of the Academy of Marketing Science. The theme was Ideas in Marketing: Finding the New and Polishing the Old. I came away from the conference inspired to make some changes in my marketing and business practices. In this article, I’m going to share three tips for coming up with new ideas for your business. I hope they will help you succeed with your marketing! Let’s get started!

Table of Contents

Managing requests

Managing requests in marketing can be a pain point for both internal creative departments and marketing teams. Many marketing requests end up in multiple systems, wasting valuable time. We have all seen marketing requests in post-it notes on an agile-style whiteboard or Google docs. So how can we improve our requests management process? Here are some tips:

Make sure your request is clear. A vague request is more difficult to evaluate. If you can be more specific, you will increase your chances of getting the desired outcome. Managing requests in marketing requires that marketers clearly articulate their requests. When a request is easy to understand, it will be easier to measure the success of a marketing campaign. In addition, request forms make it easier to gather additional information from a marketing team. Managing requests in marketing is a critical component of any marketing strategy.

To manage requests, consider using a system like Pipefy. This software makes it easy for your clients to submit requests. It also helps your team to know exactly what the request is and how much information is needed. When creating a request form, ensure that you include all the important information and that you have the right amount of information. You can then automate your processes by setting up a workflow and email alerts. When you create a workflow with Pipefy, you’ll be able to track requests in real time and ensure that all the relevant stakeholders approve of each request.

Having a good system in place for managing requests in your marketing campaign can be an invaluable tool for your team. By defining a process, you can streamline communication, keep your team organized, and respond to client requests effectively. Managing requests in marketing requires more than a good marketing tool. With the right system, you can keep the influx of requests in check and focus on strategic initiatives instead of responding to client requests. So how do you improve your requests in marketing?

Generating insights from consumer data

A great way to increase your conversion rate is to use consumer insights. The average customer touches a lot of consumer data throughout their online buying journey. There are several ways to collect and analyse this information, including internal CRM systems, surveys, customer feedback forms, and public sources. Using insights from your consumers’ habits will help you improve your offerings, as well as identify what your customers need. To get started, try out one of these tools and see how you can improve your conversion rate!

Obtaining consumer insights is a worthwhile goal, but it requires resources. You must dedicate time to collect and analyze this data. The best way to do this is to use a consumer review site like Trustpilot’s Review Insights. Once you have collected enough data, you can start analyzing the results to determine what makes your customers happy. Then, you can use these insights to improve your conversion rate, increase revenue, and improve the overall customer experience.

In addition to social media, leveraging social media is another great way to get consumer insight. During the purchasing journey, more than 95% of consumers touch social media, and based on recent figures, it is the data point most customers encounter. In the past 10 years, global social media usage has grown from 0.97 billion users to over three billion. With this data, it’s crucial to understand the context in which your audience is saying it.

As a marketer, identifying consumer insights is critical to your success. Without it, you won’t be able to craft a compelling marketing campaign. You must also be diligent in your research, and be willing to leave no stone unturned. Then, you must consider how to integrate your consumer data from various departments to get the most value out of it. Ultimately, the insights you find will help guide your marketing efforts.