How to Conduct a Content Audit

A large-scale content audit may require more than one sheet, so you should have fewer cells with open-ended options and drop-down options. Use color coding for different content formats and types, and date ranges if you need to calculate quantitative metrics. You can use tabs to group audit data into different formats, such as blog posts and videos. If the audit is going to be very large, you can combine it all into one sheet. Make sure that all columns are the same, and create a first tab with checklists and instructions for those conducting the audit.

DYNO Mapper

Using a tool like DYNO Mapper for content auditing will allow you to easily create a sitemap and inventory of your website’s content. You can even set up a weekly audit, receive notifications of issues and real-time data on the content architecture of your website. In addition to its ease of use, DYNO Mapper also provides detailed reports and analytics. Its paid plans offer extended benefits for around $40 a month.

While content audits can seem overwhelming at first, it will be easier to tackle if you plan to segment them into separate groups. Then, you can allocate time each week to work on a single batch of pages. If you plan to do a content audit a few times per year, you’ll likely see significant improvements. You can also extend your audit to social media to see how your content is performing.

Performing a content audit can also help you discover content that is outdated, duplicate, or duplicate. A content audit helps you identify these issues and improve your content’s value. It also helps you plan your content strategy. While it can take time, it’s crucial to consider this process as part of your routine. Incorporating this process into your business strategy will yield more fruitful results. But before you start implementing a content audit, make sure you have the proper tools and templates.

Semrush

The SEMrush content audit is a popular website content analysis tool that helps you determine the effectiveness of your content and identify areas that need improvement. The program is free to use, and it provides a number of useful reports that you can use to improve your website. To start using the service, sign up for a free trial. This tool allows you to analyze your website content in detail. Once you’re satisfied with its results, you can pay for its paid plan.

One of the most crucial aspects of a Semrush content audit is the website’s performance. The speed of page loading is a critical factor for both users and search engines. Fast-loading pages encourage users to stay on your website, and slow-loading pages can hurt rankings. Another aspect of website performance that is often overlooked is internal linking. A Semrush SEO audit can uncover internal linking issues that are affecting your site’s performance and PageRank distribution. If you have multiple websites, Semrush is especially useful. It can help you organize your link structure and make it more efficient.

SEMrush also provides a Linking platform for analyzing your competitors’ websites and assessing their performance in the search engines. You can compare your website with theirs and see their ranking for your target keywords. You can also use the tool to boost your own posts. Clicking on the ‘boost’ button will create an ad campaign for you that promotes your posts. This feature can be accessed under Social Media Toolkit or Monitor All Your Posts.

DYNO Audit

DYNO Mapper is an easy-to-use content auditing tool. Using DYNO Mapper, you can schedule a content audit and receive detailed reports with notifications of problems. The software analyzes your website’s architecture and content, and provides real-time data for website optimization. You can try it out with a 14-day free trial, or pay $40 a month to get all its features.

After a content audit, you’ll have the opportunity to review and repurpose your existing content. Depending on your target demographic, you’ll want to look at different elements of your content. For example, long-loading pages may be an issue that causes people to leave your website. In either case, it’s important to correlate your data with your content strategy and decide what to change. This will also help you improve your content strategy.

A content audit can reveal missed news updates and series. Sometimes, busy seasons or blog management changes prevent content from being updated on a regular basis. With a content audit, you can identify any areas that need improvement and fill your content calendar. The process can also generate ideas for future content. With a content audit, you can see which areas of your website can be improved. There are several reasons to conduct content audits.

Once you’ve finished your content audit, you can categorize the results by type, format, and author. Use categories to keep the process organized. Each category should contain information that you can use to segment your content. For example, a blog post should be categorized according to its author, type, and date of publication. Likewise, a post can include metadata such as title, author, and format. The information is useful to determine the most valuable pieces of content and which ones need to be deleted or updated.

Common sense

There are some things to consider when performing a content audit. For example, you should check the average time on page for each of your pages. Higher numbers indicate more engaged users. During your content audit, try to favor content with high “average time on page” metrics and remove pages that are low. In other words, you want to make sure your content matches the search intent of your users. In addition, you should remove pages that don’t receive much traffic, as these should be cleansed.

A content audit can be a great tool to use to determine what your site should focus on. In addition to keywords, you should also consider SEO and conversion rates to determine which pages need more SEO work. By examining your content, you can find which pages are most engaging and place them on your homepage or in an email newsletter. In order for the content audit to be effective, you should identify your goals and use the results to improve your content strategy.

Most articles on content audit recommend gathering every possible metric. While some metric, such as traffic and conversions, can be very valuable, too many metrics can overwhelm the process. Focus on the core data points, such as traffic and conversions, and choose additional data points sparingly. You can find free tools online to help you create an audit and analyze the results. These tools can be used to improve the content audit process and improve your next campaign.

Manual checks

Performing a manual content audit may take you a long time, and it’s easy to miss some aspects of your website. Using a content inventory spreadsheet is a great way to manage the process. It should include some basic fields such as URLs, and you can ask human SEO evaluators for feedback. During the auditing process, you should avoid performing a manual check on pages that are less than 6 months old. These pages may not be visible in search results and will need more time to rank.

You can improve organic traffic and increase audience engagement by conducting a content audit. You’ll learn which pages are most relevant to your target audience and what content is not. You can also determine the correct intent for each page to ensure that it reflects the user’s intent. Improper content will only increase bounce rate and decrease average time on page. During the audit, you can also identify content that’s outdated or has poor quality.

To improve your website’s content, you should review your content regularly. Once a year is a good time to review your content. If it’s not working, you can reuse it as part of your content marketing strategy. Evergreen content includes articles with success stories, FAQs, and general information about your business. Manual checks during content audits can help identify outdated or low-performing content, including articles with outdated information or blog posts.

Tools

The first step in creating a content audit is to categorize the pieces of content you want to review. Many content audit tools let you categorize content by format, author(s), date published, and other factors. These categories should reflect the different types of content you have on your website, as well as the goals you have for them. For example, if you want to review blog posts, you should categorize them by date published, author, and type. If you’re using a tool to manage your website, you can also include additional information about your content, including metadata, such as the title and author.

Bounce rate is a useful metric for many types of content audits. A high bounce rate does not necessarily mean poor content – a blog post published last week could have crushed traffic this week, but the article may not be providing relevant information to users. Exit rate is another metric you can use to assess your content. You can also track metrics that measure sales, including CPA, lead generation, and closes. Despite the many benefits of using tools that provide these kinds of data, you should still take the time to collect qualitative data.

Another tool for content audit is Google Analytics. Google Analytics provides comprehensive statistics on your site’s visitors, helping you analyze what content is performing best and what needs to be improved. With these insights, you can optimize your content marketing strategy and identify major problems. Tools like Web Gnomes are developed by an ex-Google data scientist and can help you analyze your content more efficiently. They even offer a free auditing template that you can use to collect the information you need.

Did you miss our previous article…
https://yourwebenterprise.com/content-marketing/ideas-in-marketing-finding-the-new-and-polishing-the-old/

Author

  • Walter Acosta

    Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.

    walter.acosta@yourwebenterprise.com Acosta Walter

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.