The growth of content marketing is predicted to continue over the next several years. Brands, in particular, have been investing more in content marketing. Despite the emergence of sponsored content, this type of marketing is proving to be a winning strategy against organic content. In fact, sponsored content is the most popular form of content marketing. This article explains how Sponsored Content has emerged as the leader against organic content. You will also learn about the ways in which AI is enabling the growth of content marketing.
Artificial intelligence (AI) has enabled content marketing
In the past, creating a persona for a specific audience was a daunting task. It is difficult to find valuable insights that are specific to an audience and relevant to their interests. The use of artificial intelligence can help marketers develop more actionable personas by analyzing customer data and social media posts. With the help of AI, marketers can focus on higher-value activities and improve the quality of their content.
Developing AI tools to make content more personalized is essential to driving results. These tools can analyze large amounts of data and suggest the most relevant content based on user behavior and preferences. The ultimate goal of AI for content creation will be to automate the process of optimizing and delivering content that audiences want to read. The time-consuming task of creating SEO-friendly content is becoming easier as AI marketing tools make this task much simpler.
AI-powered chatbots have revolutionized customer interactions. Companies such as Uber and 1-800 Flowers have implemented chatbots on their websites. Facebook has developed Facebook Messenger chatbots to streamline customer interactions. Chatbots can help customers order food, hail a cab, or request a ride. They can even personalize customer interactions. These advances in AI have transformed content marketing, and we can expect this to continue.
AI-powered tools automate repetitive tasks and free up content marketers. Automated content planning allows businesses to release campaigns faster and more efficiently. With AI, content teams can schedule blog posts, videos, ebooks, and other types of content that will resonate with their audience. The technology can even predict trends in content types. AI-powered tools allow marketers to create content that resonates with their audiences and generates revenue for their business.
AI-powered tools help marketers develop strategic intelligence to create content that is suited to their business and the goals of their target audience. Tools like Buzzsumo and Google Trends can generate thematic ideas for new content based on what their customers are searching for. AI-powered tools can also analyze competitor content strategies and provide actionable recommendations. Its capabilities make content marketing easier than ever. Intelligent tools enable marketers to focus on other more important activities in their businesses.
Social media is the most cited channel for content marketing
In spite of the growth in social media channels, marketers must ensure that their messages meet the needs of their target audience. A recent study shows that only 36% of marketers use social media effectively, and only 5% use it as a primary content distribution channel. However, there are still several ways to improve your social media strategy, so keep reading to find out more about some of the best practices for content marketing.
Content marketing works on many levels. It can be written, video, images, and other formats, and is modeled after the behavior of media publishers. Content marketing on social media channels is an excellent way to build brand awareness, customer retention, and satisfaction. With this, brands can engage their target audience directly and move them down the conversion funnel. Social media is the most cited channel for content marketing growth.
Research on the impact of social media on content marketing growth has a few important facets. First, it should acknowledge the context of the field. Research in social media should acknowledge the influence of other channels, such as mobile devices. The next challenge is that the scope of research is growing rapidly. Therefore, future research on social media marketing should acknowledge that it is only a part of the larger digital marketing field, and should be contextualized in the context of other marketing channels.
In addition to being the most cited channel, content marketing on social media has the potential to revolutionize the way content is created and distributed. In particular, the power of social media is becoming more apparent with the growth of video channels. Using YouTube as a video marketing channel has been a proven success for content marketers. Another key channel for content marketing growth is Instagram. This platform is combining influencer marketing with advertising. Sponsored posts help brands identify other brands within a single post. This helps viewers discover new content that they may not have found otherwise.
Sponsored content is a winner against organic content
Sponsored content is a natural extension of an organic piece of writing. Its goal is to tell a complete story. Publishers allow brands to be creative within their content, as long as they mention the product or service they are promoting in the text. Some publishers have entire content studios dedicated to sponsored content. Sponsored content can be as short as one paragraph, or as long as an entire article.
Sponsored posts are published on influential accounts. They tend to receive a higher engagement rate and reach than organic content, so these posts can piggyback on an influencer’s reach. While sponsored content can be expensive and has low ROI, it can still be effective if the right influencers are used. Sponsored content is an effective strategy for brands that want to increase brand recognition and create buzz.
Using paid ads is an effective way to boost your online presence, as it takes a few days to get ranking in search engines. In contrast, organic content takes six to 12 months to rank well. Organic content is more likely to be shared by users on social media and other websites link to yours, since the content is more useful and credible. The same goes for email marketing. While paid ads may have a shorter timeline than organic content, both strategies work towards the same end: business growth.
In terms of organic content, sponsored posts and native ads are the most effective content marketing strategies. Native advertising is a great example of sponsored content, as it resembles the environment in which it appears. It can be informative and entertaining and not drip with sales language. Moreover, sponsored content can even be more effective if it is well-written, educational, and not obnoxious.
Brands are investing more in content marketing
Content marketing has many benefits for businesses. It allows businesses to stand out from competitors, nurture leads and audience, and drive in-person events. Moreover, it delivers impressive ROI: according to Hubspot, 68% of companies with active blogs saw a boost in leads. Moreover, according to DemandMetric, consumers are more likely to purchase a product after reading about it in an online article. These are just a few of the reasons why brands are investing more in content marketing.
Besides improving user experience, content marketing helps brands build a strong social media presence. In addition, it also helps brands generate more brand awareness. In fact, content is an invaluable tool at every stage of the buyer’s journey. A recent example of content marketing in action is a Huffington Post article that received 26,000 social shares and millions of views. It was picked up by the Huffington Post and published on its website.
In the coming years, content marketing will focus on backlinking, optimizing for mobile, and link building. Podcasts will continue to hold court in content marketing strategies in 2022, with the U.S. listening to 15 billion hours of podcasts in 2021. Moreover, 51% of content marketers plan to invest more in audio content. Additionally, 53% of content marketers said audio content is the most effective format for content marketing.
The trend toward content marketing is becoming more prevalent due to the fact that consumers have become jaded with sales and advertising techniques. They prefer a brand that’s honest, transparent, and friendly. The internet and social media make it easier for consumers to choose brands that reflect their values. And if they do find content of a high quality, they are more likely to purchase from them. So, brand owners should invest in content marketing.
Despite the recent surge in interest in content marketing, most organizations are still skeptical about its effectiveness. According to an annual report from the Content Marketing Institute, 40% of B2B organizations will invest more money in content marketing in 2020, despite the low ROI. According to the study, most organizations still focus on the top of the funnel, which can be a mistake. The majority of them fail to measure their success through this marketing channel.
