Get the Most Out of Your Content Marketing With an Editorial Calendar

An editorial calendar is a plan that controls the publishing of content in a variety of media. Bloggers, businesses, and groups all utilize editorial calendars to make sure their content gets published on a regular basis. The plan is used to manage the content they publish across various media, including websites, blogs, social media outlets, and email newsletters. It also keeps track of publication dates and engagement rates, which is a valuable tool in planning your content strategy.

Create an editorial calendar by the end of the previous month

If you want to get the most out of your content marketing efforts, you should create an editorial calendar. An editorial calendar allows you to track content and provide feedback for writers. It forces your team to come up with new blog ideas and stay on schedule. Although this method is not new, you should check out some examples. Some examples of editorial calendars are available for free online from websites such as Vertical Measures or Hubspot. Another option is Crazy Egg, which offers 14 free templates.

You can also use a free version of Trello. This service lets you organize tasks with lists and cards. The free version of Trello is limited to ten team boards. Each team member can create a list on the board and assign tasks to each other. Trello also works as an editorial calendar. By creating an editorial calendar, you can make sure that you never miss a single important deadline again.

An editorial calendar is helpful for writers when inspiration runs low. It can give you a structure to plan content ahead of time, brainstorm ideas, and execute them. It also proves to your bosses that you’re the boss. A great editorial calendar also shows your boss that you’re the boss. In short, it will be helpful for you and your team. The key to creating an editorial calendar is to set it up before you begin your next month’s content.

Organize content into tabs

To help you stay on track with your editorial calendar, organize your content into tabs, and assign tasks to each. Then, you can use a software program like Asana to track the different types of tasks that you have. You can also color code entries for easier organization. Asana is a popular choice among editorial calendar software because it allows you to easily sort entries by project and due date. You can check off tasks as you complete them.

An editorial calendar is a great way to keep track of what you’re publishing, and who needs to review it. It’s easy to see what content is getting the most views. You can check the top pages with Google Search Console to see what format is working for other companies. Then, duplicate that format and tweak the headlines. You can also incorporate anniversaries and other events into your calendar to encourage content sharing and lead generation.

If you’re working with a team of writers, an editorial calendar with customizable tags and filtered views can make your life easier. Content management is a competitive industry, and you need to have the right cadence and breadth to stay on top. A content calendar is the key to success. A team of copywriters working across various platforms and stages of production can benefit from the organization of content into tabs.

Track engagement

There are several reasons why you should track engagement on your editorial calendar. First, it’s helpful to visualize how your content will flow through your marketing efforts. Keeping a comprehensive list of content on your editorial calendar saves time. Second, it helps you to plan ahead and answer questions about your content and social media posts. Third, it allows you to plan Facebook Lives and other live events. By keeping track of engagement, you can determine how to improve your strategy.

The editorial calendar is a great way to manage multiple social media accounts. It allows you to use a single source for planning upcoming posts across channels, coordinate your efforts across teams, and track your audience engagement. The calendar can help you plan your content so that it is relevant to your audience’s interests. Inconsistent posting can also result in lost audience share. This is why creating an editorial calendar is essential to social media success.

In addition to analyzing engagement levels, a well-crafted editorial calendar can help you develop a stronger brand image. Creating a strong editorial calendar should focus on content that will attract your target audience, build credibility, and increase brand awareness. Of course, the most important element of an editorial calendar is a good title. Great titles start with good keywords. If the title of the article is great, the rest of the content is secondary.

Track publication dates

An editorial calendar is a valuable tool for content marketing. It can be used as a project management tool and can include columns for assigning writers and editors, tracking draft deadlines and email distribution. It can also be used to track upcoming blog posts, which should be written with your audience in mind, rather than for self-promotion or promotion. In addition, it can help you track the publication dates for each piece of content.

If you’re a content creator, you’ve probably used an editorial calendar to organize your work and keep track of due dates. But what if you want to track more than just publication dates? For example, an editorial calendar can contain ideas and projects for multiple teams, and it can even track your blog posts. Regardless of your workflow, an editorial calendar can help you organize your work, estimate due dates, and centralize the status of your content.

An editorial calendar also allows you to track your team’s workload and ensure that they’re always meeting deadlines. It can also help you plan content creation and repurposing existing content. An editorial calendar is especially useful for social media content creation. You can share it with your team to make sure everyone is on the same page. It helps you keep your team on track and helps you make the most of your content. Once you’ve created an editorial calendar, it’s time to integrate it with your other content marketing efforts.

Manage tasks

Content planning and management software allows you to create, manage and share a list of editorial tasks. If you’re looking for a flexible solution, consider Trello. Not only is Trello a great option for collaborating with others on content projects, it also offers a gallery of ready-made templates. Use these to customize your editorial calendar. You can even share the list with your team. By collaborating on content, you can make sure it’s always up to date, and your team won’t have to reinvent the wheel each time you need to update it.

Using a calendar to manage content is important for both efficiency and effective visualization. You can separate tasks by platform, urgency and completion. Creating a calendar is a great way to plan your content, brainstorm ideas and record deadlines. You can also share your calendar with your team. This way, everyone is aware of when something is due and when they’ll have time to complete it. Once you’ve built your editorial calendar, it’s time to manage it.

Asana is another great choice for managing editorial tasks. You can color code tasks, sort them by due date, and check them off as they’re completed. Asana also includes a project view for collaborating with other team members. It has an intuitive kanban layout and an option to create checklists and subtasks. In addition, you can even add notes to individual tasks, so you can keep track of all tasks.

Integrate with CMS

To successfully integrate your editorial calendar with your content management system, you must use a content management system that supports it. While you may be able to manually enter content into the CMS, integrating a content calendar will ensure that you always have up-to-date content. This is particularly important when you’re managing content from multiple sources and in different regions. If you have an editorial calendar, you can integrate it with a content management system that is able to handle content from various sources.

Another way to integrate your editorial calendar with a content management system is to create an actionable output of your conversations with different stakeholders. In addition to tracking the point person assigned to each piece of content, you can also track the workflow for approval. This way, you’ll have a consistent point of reference for communication between meetings and in-person conversations. You can also use a content calendar as a source for tracking your resources and cross-channel publishing.

Content calendars can streamline your content management. You can use them as a reference for evaluating the best way to organize your content and your marketing strategy. Several examples of content marketing editorial calendars are available online, and they include real-world examples of successful content teams. The HubSpot Editorial Calendar Template was created specifically for content strategists and writers. It contains prompts for content title, meta description, URL, and call-to-action. For easy use, you can download the free version or use the one available for download on Google Sheets or Excel.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.