Follow the Work of a Content Marketing Influencer

There isn’t one single recipe for content marketing, but following the work of a content marketing influencer can make your job easier. These individuals are arguably the Michelin stars of the content marketing world. By following them, you’ll not only gain access to their knowledge, but also gain inspiration and community. Whether you’re just starting out or looking for some guidance, these individuals will be an excellent resource for you. Here are some tips to get you started.

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Jeff Bullas

In a world full of information overload, it’s easy to see why Jeff Bullas is a content marketing inspiration. Bullas began blogging about social media in 2009, but later quit teaching to pursue his passion. He has written about everything from social media to business and marketing. Bullas’ mission is to help entrepreneurs “win the digital world” by providing useful information. Despite his humble beginnings, he’s now an influential figure in the world of content marketing.

A content marketing influencer is someone who helps you make the most of social media. Whether you are a small business or Fortune 500 corporation, Bullas’ insights can help you achieve your goals. He offers advice and guidance that many novices don’t have the time or experience to devote to their own business. These people are a goldmine for content marketing advice. They are able to share their 150 years of experience with others.

One of the key things you can do to make your content marketing efforts more effective is to get in front of influencers and share your content. Bullas recommends promoting your own content on Twitter and other social networks. If you’re an aspiring content marketer, you can contact Bullas directly to learn about his success and to get his permission to post. You can even write a guest post on your website.

The world of social media is ever-changing, and to stay on top of the trend, brands must be willing to adapt and change their strategy to stay on top. A recent interview with Jeff Bullas, the social media guru, revealed some of the best strategies for leveraging social media. Thousands of marketers have benefited from Bullas’ digital content strategy. The content has become the key to engaging social media users.


Mari Smith is a digital influencer and social media expert known for her expertise in Facebook marketing. Mari shares the limelight with Guy Kawasaki and enjoys consulting and coaching brands to grow their audience on Facebook. She is an author of The New Relationship Marketing and Facebook Marketing An Hour a Day. Mari also hosts live webcasts and webinars, and has been a Brand Ambassador for numerous top companies. In addition, she is one of Forbes’ top social media power influencers.

As CEO of Powerful Marketers, Mari uses content marketing as a means to strengthen relationships and teams. In this interview, she shares her holistic approach to marketing, the tools she uses to help her clients, and the importance of maintaining a balance between work and personal life. Her tips and tricks to success include integrating a content marketing case study into your overall strategy. Mari shares how she incorporated social media into her business strategy, and what she considers to be the most important aspect of successful content marketing.

Before boosting a post, Mari suggests allowing content to gain traction organically before attempting to use paid advertising. This way, you can avoid spending money on advertising and instead focus on growing your audience organically. Mari recommends that you wait until your content has built a large community before advertising to maximize your efforts. Mari’s video received 45,586 views, four-hundred likes, 450 shares, and 97 comments.

Influencers help brands connect with their target audiences. They lend credibility to the content you publish. However, they cannot guarantee engagement. You must focus on the target audience and try to develop content that will appeal to that group. Then, let your audience read your content, and give your feedback. Mari’s ebook has senior marketing experts from leading companies. It contains valuable advice on how to reach your audience. The ebook is filled with best practices and tactics from content marketing influencers.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.