Content marketers should use all the tools available, including lesser-known tools like Twitter. According to a recent study, 94% of consumers intend to purchase from a brand they follow on Twitter. Sixty-two percent have already bought a product they were inspired by a tweet. But what about those that aren’t so obvious? How do you measure the effectiveness of your content marketing efforts? Here are a few content marketing stats to keep an eye on.
Blog posts
Blog posts have the power to add value to your website. They provide informative content that engages your audience. They are not primarily designed to promote products, but rather to provide valuable information. According to research, businesses that blog on a regular basis get three and a half times as much traffic as those that do not. In the digital marketing world, content is king, so more marketers are cutting their digital advertising budget to focus more on quality content instead.
B2C businesses devote an average of 26% of their marketing budget to content marketing. Yet, only 40% of these businesses report that their efforts are effective. Infographics and podcasts are among the top marketing tools, with 84% of marketers citing this tool as a key benefit. Furthermore, 80% of B2B marketers say that they prioritize posts on their blogs as their top content marketing strategy. In addition, blogs are getting longer, more multimedia, and more interactive. According to content marketing stats for blog posts, marketers who make at least a post a day have a 130% ROI.
According to Orbit Media, bloggers who publish new content daily have the best results. Bloggers who post irregularly get the worst results. Among all blogging strategies, a daily post has a higher average word count than its counterpart on the web. A blog post that is published once a day has an average of 1,269 words, up from 808 words in 2014. A majority of successful bloggers spend at least six hours writing each post. Studies also show that the human brain processes visual content sixty-times faster than text.
Blog posts are considered an integral part of any marketing strategy and continue to be popular with consumers. But while they are still a crucial part of marketing strategy, video content is becoming more relevant every year. 60% of marketers in the U.S. plan to increase their YouTube marketing efforts over the next few years. Video content is expected to grow even more in popularity in the coming years. A successful content strategy must include video. The most popular format for video content is still the web.
When done right, blogs can be used as a vehicle for fresh content and improve the SEO of your website. However, people still use blog posts to promote their products and services, and during the latest Covid conference, 71% of users viewed a blog post on their purchase journey. Hence, the success of your content marketing strategy lies in the way you use it. And content creation is the most costly part of content marketing.
The importance of images in content marketing is not hard to measure. According to OkDork, articles with images have a higher chance of being shared. Furthermore, if your posts contain images, they are more likely to be read and shared, making them more likely to generate more engagement. So, while images are important for your blog post, don’t forget to include them in your content. Images, videos, and other content with visuals are highly beneficial to your business.
Despite the hype surrounding videos and audio files, blogs still remain an important content marketing strategy. The fact is that video content has outpaced blogs in recent years, yet it still remains a top priority for marketers. Hubspot data shows that a blog post title of six to 13 words receives the most traffic. Another study from Orbit Media suggests that a blog post with more than 2,000 words has a higher chance of being shared on social media.
According to HubSpot’s State of Marketing Report, written content topped all other content formats in 2019, only outranked by video in 2020. The number of people accessing written content is largely attributed to the fact that the majority of B2B content creators prefer to use short or medium-length articles. But if you want to reach a wider audience, use other channels as well. One of the best ways to expand your reach is through OptinMonster.
Social media content
If you’re a small business owner, you’ve likely questioned the efficacy of social media content marketing. Social media content has become a key part of marketing strategies for many businesses, but how can you make it work for your business? The following social media content marketing stats may surprise you. A recent study by Social Media Examiner found that over 84 percent of B2B content marketers have put some of their resources into social media. While personalization is important, message consistency takes second place. Ultimately, your content should be consistent and engaging.
While social media is an organic way to engage your audience, it’s best to develop a strategic content plan to ensure your posts and campaigns reach the most relevant audience. Analytics can help you make better decisions about your content strategy. In addition to evaluating your social media marketing efforts, you can also use content to engage and inform your target audience. A well-designed infographic or graphic can make your social media content marketing efforts more effective.
