by Ljupka Simonovska
Brands have more opportunities than ever to reach and attract their ideal customers. On the other hand, customers have higher expectations than ever before. This means that while you have a better chance to drive sales online, it all depends on what you offer your audience the minute they land on your website.
To make your audience happy, you must focus on three things: content, design, and publishing. It’s all connected. The combination of strategic thinking for quality content, digital publishing, and smart design leads to success; it’s critical to coordinate all of these efforts. In this article, you’ll learn exactly that – the why and the how of coordinating the most important factors for your brand’s success.
Why Content Marketing and UX Alignment MatterLet’s take a look at some stats first. Toptal research shows that 88% of online consumers won’t return to a website on which they had a bad experience, and over half of them will never buy from that brand again.
Poor user experience (UX) can result from many things, from bad website design to poor mobile optimization, to irrelevant or bad content posted on it and beyond. The reality is that every visitor will have some form of an experience on your website, and while you cannot control it all, you can certainly do things to optimize it.
For many people, publishing content includes some research, a lot of writing, detail-oriented designing, and, ultimately, ends with publishing. But, for a wise marketing strategist, this involves many stages, including a writing and editing phase, ensuring that the design fits the message, planning the rollout and promotion of the content, and then moving forward to digital publishing. A quality strategy isn’t as simple as writing content and pressing the publish button.
The best way to do this is to align your content creation and digital publishing process with your UX decisions. If you do this right, there are plenty of benefits for your business, including:
Higher organic ranking (better SEO). Google and SEO have a significant common interest – to offer the visitors the information and service they want from a given page. One of the purposes of user experience is to understand what the user needs and find a way to present it to them. Google’s algorithms, on the other hand, use this as a way to understand the page
By: Ljupka Simonovska
Title: 7 Effective Ways to Coordinate Content Marketing with UX Design
Sourced From: issuu.com/blog/7-effective-ways-to-coordinate-content-marketing-with-ux-design
Published Date: 10/21/22